Dreamforce 2022 in Review: 10 Highlights for Retailers to Learn From

Salesforce came to everyday living 23 a long time ago in a San Francisco apartment by Founder and existing Co-CEO Marc Benioff. Dreamforce, its yearly event developed to deliver together the global Salesforce community for understanding, community making, enjoyment, and philanthropy, observed its conception 20 decades in the past. And this 12 months, I was ready to encounter Dreamforce for my quite to start with time – in the end exploring just how impactful both equally Salesforce and Dreamforce are to their companions and makes alike. 


With so much to soak up throughout these rapidly-paced, data-loaded three days, below are 10 of my most loved moments. 


1. The Opening Keynote Offered by Co-CEOs Marc Benioff and Bret Taylor 


Walking into Dreamforce was unlike any other party I have ever attended, with the electricity of Dreamforce encompassing each individual action I took. Seats crammed promptly and several hours early for the opening keynote session of Co-CEOs Marc Benioff and Bret Taylor. Enthusiasm of news to be uncovered about Salesforce improved options crammed the space and – rather basically – the city times ahead of this actual session. I was thrilled to listen to firsthand what all the chit chat was about, and I was not unhappy. As an avid believer that built-in, smart technology is critical in supporting company functions, Benioff and Taylor eventually allow us in on a person of their best retained strategies nonetheless. And that was that serious-time knowledge system, identified as Genie, has been introduced to the by now robust and innovative Salesforce system. For shops in individual, this sparked my excitement figuring out that getting clarity from a 360-degree angle in real-time on all touchpoints of their organization is vital for optimized retail achievements. In the days that followed, I was thrilled to find out even extra about Genie and the advantages it presents suppliers, which you can also take a look at listed here


2. Data-Driven Decisions are Critical for Enterprise Development


 As 1 of over 1,000 sessions at Dreamforce, I was grateful to listen to Salesforce consulting spouse, Slalom’s, Controlling Director Jim Clarke and DECIEM’s Senior E-Commerce Director Heather Stables talk about the great importance of information for business enterprise progress. Stables disclosed that even though their team does not have an official advertising and marketing office, they lean on knowledge retrieved from their lots of know-how-centered sources to make strategic and income-oriented selections that assist standardize and streamline their operational endeavours. Speaking particularly about their skincare business, The Ordinary, Stables shared that acquiring transparency was the most crucial portion of their organization expansion. Leveraging Slalom, this transparency became a fact for The Regular although also offering them info they could proactively react to for a lot more rewarding business progress. For all stores, this can be mimicked if making use of the correct technologies. Luckily, with tailor-made technological innovation these as Slalom and Salesforce, this can be accomplished. 


3. The Store of Tomorrow May possibly Not Be What You Be expecting It To Be 


Together with Robin Smith and Irina Yurevich of EPAM Devices, a Salesforce consulting spouse, and Michelle Grant of Salesforce, I was thrilled to share in a dynamic panel dialogue about the “Store of Tomorrow: The Next Technology of Engineering, Inclusion, and Accountability in a Retail Atmosphere.” We talked over how know-how and trends alike are impacting physical and digital retail as effectively as what prospects hope from purchasing experiences. Metaverse was a component of our discussion, however it isn’t expected to be a homerun retail expertise by all panelists in attendance. It is, on the other hand, expected to be an crucial portion of the path to buy for several customers. Furthermore, generating absolutely sure you keep visibility and connectivity involving the many locations a client might engage on their one of a kind route to purchase was an important spotlight of this conversation. 


Collectively with Michelle Grant of Salesforce, Nicole Leinbach of Retail Minded joined EPAM leaders in a panel dialogue about the &#8220Shop of Tomorrow&#8221.

4. Influencers and Person Generated Material Continues to Sway Shopper Decisions 


Clients like realizing what other clients imagine and in our contemporary world of commerce, this proceeds to be between the main influencers in purchaser selections. Keeping this in head, retailer Ashley Stewart had a Q&A with Slalom and shared that the bulk of their advertising and marketing is mostly concentrated on influencer and user generated articles. They also lean closely on invest in now, pay out afterwards messaging that is created attainable by businesses such as Klarna, Afterpay and other quad installment payment organizations. And many thanks to Salesforce partner Slalom, they are also in a position to convey a much better human ingredient to their messaging, aligning with their desire to personalize messaging and advertising to their customers. 

5. The Stop of a Buyer Journey is as Vital as The Commencing of the Journey 


I have been a very long-time lover of the buyer journey being a top precedence for shops, and listening to from Shoprunner, a FedEx subsidiary – and Salesforce associate – at Dreamforce bolstered just how crucial it is to listen to what buyers want. Stressing that their goal is to “simplify the e-commerce expertise,” Shoprunner aims to give a holistic and straightforward view to their customers many thanks to a resolution that stems from purchaser loyalty and integrates with Salesforce Commerce Cloud Order Administration System. With these easy still vital main values, Shoprunner is encouraging to redefine what buyer delivery seems like in a entire world that usually thinks speedy is finest. But what about quickly with transparency, straightforward returns, and clients in control? The conclude of the journey is as critical as the commencing of the journey, and this reminder is a good a single to use to your very own unique organization. 


6. The Evolution of Loyalty in Retail Leans Intensely on Purchaser Experience 


On Day 2 of Dreamforce, I was lucky to join a panel discussion that involved Salesforce’s Michelle Grant and Slalom’s Shivanni Majewski and Bethany Platter. As consumers ourselves, we all agreed that the experience of shopping &#8211 both of those the good and the damaging &#8211 influences our upcoming acquire conclusions. As retail gurus, we also agreed that the specifics leading to a transaction subject. This dynamic discussion is one not to be overlooked whether or not you are a tiny, mid-measurement or huge small business, as client loyalty does not participate in favorites to size but rather to working experience. How models and merchants continue to be in touch with their prospects is a massive component in loyalty, as perfectly. Applying intelligence created from previous purchases, suppliers can be additional strategic with when and why they get in contact with customers for upcoming searching prospects. But it ought to not be disregarded with how this comes about either. Electronic mail advertising and marketing continues to be a solid interaction avenue, but SMS alerts and even social media impact a faithful customer’s route to purchase. I obstacle you to believe about why you are loyal to the places you are as a shopper yourself, and then feel about if your business mimics some of your favourite client loyalty ordeals. The specifics genuinely do make a difference listed here, as we every talked over in this panel at Dreamforce. 


Slalom "Customer Loyalty" Panel at Dreamforce 2022

Retail Minded&#8217s Nicole Leinbach joined Slalom at Dreamforce to discuss shopper loyalty along with Salesforce&#8217s Michelle Grant.


7. Retailer Optimization Should really Consist of Staff Optimization 


Though it’s difficult to decide on a preferred minute of my 7 days at Dreamforce, I’d be lying if I did not say the retail keynote was a person of my prime three. As a self-explained retail geek, I was giddy with excitement to hear from Salesforce’s Rob Garf and Michelle Grant with distinctive attendees from Gucci and Casey’s. As Garf shared in this partaking keynote, “more and more shops are turning to automation and AI” to assist with retail store and staff optimization. The actual takeaway for me, on the other hand, was merely that one particular simply cannot be prosperous without the other. Shop leaders have to have to empower their workforce to certainly enrich their keep. Assistance, in unique, is elevated when staff are supplied the likelihood to be elevated themselves. With greater duty and prospect, they can certainly realize their stock and clients on a further degree. Genie made an physical appearance listed here, as properly, reinforcing that shopper magic can be delivered with satisfied shopping experiences when each the shop and their personnel are positioned to produce the very best customer care.


8. The Companion Ecosystem at Salesforce Felt Like Family 


Just one of the numerous interesting discoveries I experienced whilst at Dreamforce was the initially-hand working experience of looking at just how useful Salesforce sights their companions. From my eyes, they felt more like family members than just partners with energized colleagues satisfied to see every other, do the job with each other and collaborate to make shops more attained. It was an spectacular working experience to check out so quite a few businesses doing work together, finally wanting to deliver heightened activities for retailers with as a great deal ease, agility and transparency as probable. It didn’t harm that these exact same associates savored some laughs and authentic pleasurable together the way. Seeking again, I specially savored my time at the “Women in Retail, Client Products & Commerce Networking Event” from Dentsu the place I achieved so lots of wonderful girls leaders. By the stop of the function, I knew I had achieved ladies I would be remaining in touch with in the decades to stick to. 


9. Trust and Transparency is the Correct Evaluate of Success 


On Day 3 of Dreamforce, I started to imagine about what have confidence in meant in a organization partnership. Without hesitation, I quickly thought of transparency. After all, how can you have have faith in if you can not comprehend all the facts of a little something? When we glance at retail in distinct, there are so quite a few relocating pieces at any one time that belief is essential in building confident issues will get the job done out effectively. This was bolstered when I read from Salesforce companion OSF Electronic in a session at Dreamforce where by they mentioned related purchaser encounters developed close to united partners working alongside one another. By means of a various ecosystem of companions, OSF Electronic is ready to support shops deliver personalised buyer encounters that nurture client loyalty and improve income, as nicely. But let us confront it. This are unable to transpire with no a clear being familiar with of what is getting put. Transparency provides stores the means to have this comprehending, yet merchants can not acquire this without the correct technology. Recognizing there is technological innovation like Genie that integrates with other technologies from the several Salesforce companions I received to know although at Dreamforce proves trust and transparency go hand-in-hand. With each other, they lead to profitable activities irrespective of whether it arrives to consumers, stock, transactions or more. 


Retail Minded&#8217s Nicole Leinbach chats with the OSF Digital group though at Dreamforce 2022.

10. Retail is Not Retail With no Dreamforce 


As Bret Taylor stated on Working day A single of Dreamforce, “San Francisco is not San Francisco without having Dreamforce.” And I agree. But I also feel retail is not retail without the need of Dreamforce. 

Experiencing Dreamforce as a 1st-time attendee and self-explained retail geek was &#8211 no pun supposed &#8211 a aspiration arrive legitimate. I left there impressed, determined and admittedly, a bit exhausted. It was a non-stop, schooling-prosperous knowledge that also made available enjoyment and networking that I worth from both a own and skilled standpoint. I’m grateful for the knowledge, but I am additional grateful for the merchants that get to gain from the Salesforce partner ecosystem that is generating retailers extra successful and additional pleasurable one Dreamforce at a time. 

For each and every “wow” there’s a husband or wife app + pro to electricity the “how.”

Discover what is proper for you on salesforce.com/associates.



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