By: Anita Hosanna (@anitahosanna)
Satisfy the jewelry artist who has taken over the total custom actively playing industry! Benny The Jeweler tends to make it uncomplicated for his A-record buyers to change strategies into actuality. You could not know him by name, but you have undoubtedly seen his gem perform decorating the necks, wrists and pinky fingers of hip-hop’s major names. In this article are 10 matters you ought to know about this a person-of-a-type jeweler and his extraordinary hustle!
1. Born Beny Nisanov in Queens New York, Benny The Jeweler recognized his remarkably sought-just after small business in 2015 proper in his hometown.
2. Jewellery runs in the family members! The New Yorker grew up to Russian mom and dad who ran a higher-finish women’s jewellery small business led by his father. Benny then took the route of a hip-hop mens jewellery line as soon as the business enterprise was passed down to him.
3. He is finest recognized for his personalized do the job, cuban chains and stoned watches like Richard Mille, Audemars Piget and Patek Philippe.
4. Benny The Jeweler turned a movie star favored many thanks to very long-time rapper close friend Casanova who linked him with what has now expanded into his recent elite hip-hop clientele. Ray Jay, Soulja Boy, Stevie J, Davido, Gunna, Bia and Miracle Watts have all been blinged out by Benny, and the checklist goes on!
5. In advance of his passing, Benny The Jeweler referred to as Brooklyn artist Pop Smoke equally client and mate. The rapper routinely shouted out the jeweler for his unmatched perform and was 1 of his most important clientele to date.
6. Although he began with a hip-hop large buyer foundation, he now patterns for athletes like Devin Haney and actors these as Taraji P. Henson as effectively!
7. Benny outdoes the business with a turn all-around time concerning 2 weeks for scaled-down items and a thirty day period for greater, much more elaborate ones. The selling price level for a solitary style and design runs anyplace from $10 000 minimum to upwards of $150 000+.
8. Following accomplishing movie star go-to standing as a outcome of his craftsmanship and A1 grade product or service, Nisanov made the determination to cater exclusively to a constrained VIP consumer listing.
9. Benny styles most of the custom made pieces himself, and every thing is made in-residence by his crew. Talk about excellent support!
10. Irrespective of his active plan, Benny spends significantly of his time travelling the entire world, hand delivering his custom creations to his intercontinental supporters.
Primary Impression: IG/Reproduction + @princedaphotographer