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The Coastal Grandmother aesthetic has taken over social media. If you haven’t caught wind of this trend yet, let me give you an idea of what we’re working with. Picture Oprah in her garden in expensive, but not warm, knitwear. Emily Gilmore retiring by the sea in a crisp white button-down in Gilmore Girls: Year in the Life. Ina Garten, whipping up a lemon cake in a big white kitchen, windows open to the call of birds. Picture, most importantly, literally any Nancy Meyers’ movie protagonist, namely Meryl Streep and Diane Keaton’s roles.
These women are interested in the simpler, but also finer, things in life, strolls through the farmer’s market, chamomile tea, monochromatic beige outfits, and a bushel of hydrangeas dispersed throughout the home. If you want to lean into the Coastal Grandmother aesthetic, start with your skin care. We’ve curated a list of products fit for a Coastal Grandmother’s skin-care routine.
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