17 Best Shampoo and Conditioner at Target 2022 | Best Hair-Care Brands: Kristin Ess, Function of Beauty, SheaMoisture

Say it with us: Healthier, smoother, and more defined hair doesn’t have to come with a high price tag. That’s the mantra we repeat to ourselves whenever the going gets tough — a.k.a. when we weep at the sight of a triple-digit shopping cart total that only covers a mere leave-in conditioner and hair oil. Now, don’t get us wrong, we’re willing to shell out the big bucks for hair care that works, but that doesn’t necessarily mean that the only hair care that works boasts an astronomical price tag. This is all evidenced by the motherlode of all retailers, Target. 

Aside from stocking its shelves with skin care and a seemingly endless array of beauty products so good it’ll make department stores (and drugstores) jealous, Target’s diverse selection of hair-care products is equally impressive and includes some of the best shampoos, conditioners, curl sprays, and masks on the market. And, of course, they’re all incredibly wallet-friendly. From tried-and-true brands like Conair and Eva NYC to curly hair favorites like Imbue and African Pride, the options are endless. We’re all about efficiency, and if we can buy hydrating shampoos, deep conditioners, and frizz-fighting treatments in the same online-shopping run as loungewear and laundry detergent, we’d call that a win.

Whether it’s time to replenish your stash of tried-and-true hair-care products, or your hair is ready to try something new, the best hair-care brands available at Target definitely hit the bull’s eye when it comes to helping you achieve (and maintain) the hair of your dreams.