Beauty Pie is not exactly a baby anymore – in fact, it’s been four years since this ‘straight from the lab’ beauty brand turned the industry on its perfectly groomed head.
Fast-forward to today, and there are so many Beauty Pie products I genuinely love and use on repeat. Back when make-up was a thing (remember that?) I called on the brand’s Quantum Bronzer and Wondergloss Lip Oil on an almost daily basis. Now, with Friday-night facials and Sunday soaks becoming the highlights of my week, I’m all about the soothing, aromatherapy-inspired Soul Providers line and, of course, those famously popular candles.
If you’re late to the Beauty Pie party, scroll down for everything you need to know, then discover the products I think you should be snapping up first.
What is Beauty Pie, anyway?
Founded by Marcia Kilgore (of Soap & Glory and Bliss Spa fame), this very clever online-only brand cuts out all the frills and faff that make your skincare and make-up so pricey to bring you best-in-the-business formulas in modest packaging, for a snip of the big-brand price tags.
Take retinol, for example. We all know this super ingredient is the gold standard when it comes to rejuvenating skin, but it’s also true that many of the most hyped bottles come with a triple-figure price tag.
In contrast, Beauty Pie’s Super Retinol Serum is made in the same Swiss lab as many of the world’s biggest brands, comes in a simple white pump-action tube, and costs just £8.95, (which is simply the cost of production, plus a few essential extras).
There’s no overheads or fancy celeb ad campaign baked into the cost of your product.
The catch? Only Beauty Pie members can gain access to these prices, which means you’ll need to sign up before you overhaul your entire bathroom cupboard. However, with membership tiers starting at just £5 per month, it’s manageable for most.
Before you start shopping, scroll down to discover the eight Beauty Pie products I always recommend to friends. These are the best of a genuinely brilliant bunch, and all easily stand up to those designer beauty alternatives.
The best Beauty Pie products to buy now
Advertisement – Continue Reading Below
Sleepeasy™ Pure 100% Mulberry Silk Pillowcase
Member’s price: £22.41
The beauty benefits of switching to a silk pillowcase are manifold, from reducing bed-head to helping keep skin clear (and free from those pillow creases).
While most silk pillowcases will set you back an eye-watering amount, Beauty Pie’s costs less than £23. It’s a no-brainer.
Soul Providers™ Relaxing Bath and Shower Oil
Member’s price: £9.30
If you’re new to Beauty Pie, this is a perfect place to start. Phenomenally high quality for less than a tenner, this silky bath and shower oil is formulated with essential oils – lavender, pepped up with citrussy notes – alongside ashwagandha extract, which is said to lower cortisol levels in the body.
Pour a capful into your bath, close your eyes, and you might just convince yourself that you’re in a spa.
Member’s price: £19.37
Beauty Pie’s Christmas candle is here, and it’s one of the best of the year. From the glinting copper votive to the delicious spice-tinged scent, it’s the ideal gift for pretty much everyone on your list.
Oxygen Instant Facial Refuelling Mask
Member’s price: £15.34
This scent-free, Swiss-made face mask is really raising the bar. The creamy texture bubbles gently on application, sending pure, stabilised oxygen straight into depleted cells. Salicylic acid clears as it works (acne-prone skins, take note), while a gentle dose of retinol boosts cell turnover without irritation. Skin looks plump and super hydrated immediately.
The very dry-skinned can leave this on overnight (it sinks in, like a moisturiser), but my oily complexion looked brighter and felt more resilient after a quick 20 minutes.
Soul Providers™ Re-energizing Dry Oil Sugar Scrub
Member’s price: £10.62
I’ve been banging on about Beauty Pie’s OG Super Healthy Skin Body Scrub for a while, but this new launch might just be the one to knock it off my bathroom shelf.
A seriously luxurious option, it’s infused with a citrussy essential oil blend (with lemongrass for those tropical holiday vibes), as well as apricot oil that sinks into skin imparting mega hydration and negating the need for any subsequent lotion-slathering.
That’s not all, either: there’s demerara sugar for properly substantial skin-sloughing, and Indian gooseberry extracts to detoxify.
Brazilian Lime, Fig Leaves & Tea Eau De Parfum
This is my new go-to scent, and I think it’s a real crowd-pleaser – not too niche or unusual, but a lot more sophisticated than many of the mass-market options.
Beauty Pie’s fragrances are all crafted by applauded ‘noses’ (the perfumer behind this one, Frank Voelkl, also created Le Labo’s Santal 33). It’s heavy on the fig, but kept crisp with a spark of lime. The tea plays more of a supporting role, leaving a comfortingly soft trail that lingers for hours.
This one flies off the virtual shelves on the regular, so I’d advise snapping one up now, while there’s still stock left.
Wondergloss Lip Oil
You’d be forgiven for skimming over this one – I’ll be honest, it’s not the most exciting product on the site. However, I urge you to give it a go, because it really is the best do-it-all lip product out there.
Don’t be put off by the ‘oil’ part – the texture is most like a rich, slightly sheeny balm. There’s none of that sticky lip-gloss feel, and the colour is beautifully sheer. Perfect for when you want to smooth and hydrate your lips while looking a little bit put together (ie all the time). It’s lip balm, but better.
Superactive Capsules Pure Double Vitamin C & Vitamin E Serum
Ok, so compared to the price of some (ahem, very similar-looking) competitors, the price of these clever capsules is phenomenal.
A two-month supply of these potent vitamin C pods will cost you just £8.70, and they’re better at brightening than most others on the market. The reason for the fiddly capsules? Vitamin C is a notoriously unstable active, which means it degrades easily when exposed to light and air. By encapsulating each daily dose in a twist-and-squeeze (biodegradable) pod, you’re eliminating wastage and ensuring every application is as potent as can be.
For me, these have been more effective at fading my pigmentation than some much-more-expensive serums.
Super Retinol (+ Vitamin C) Night Renewal Moisturizer
If you’re new to active skincare, and unsure where to start, this is a great option. Beauty Pie’s easy retinol cream contains encapsulated vitamin A, meaning the resurfacing active is released gradually through the night, leading to less irritation. Ferulic acid bolsters its effectivity, while hyaluronic acid lends deep hydration.
Great Skin Foundation
This is a brilliant all-rounder foundation that everyone should try. It occupies the middle ground in terms of coverage – will hide blemishes and redness, won’t make you look like you’re wearing a mask – and has a slight sheen without slipping and sliding all over your face come lunchtime. The light-reflecting pigments are more than marketing jargon, too – they actually illuminate your skin, without a hint of glitter or sparkle.
Side-stepping the obvious issues with buying your foundation online, Beauty Pie offers a brilliant tool where you can input your current shade from almost any other brand, and it’ll direct you to your perfect Pie match.
This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. You may be able to find more information about this and similar content at piano.io
Advertisement – Continue Reading Below