June 25, 2024


Passion For Fashion

Bergdorf Goodman Elevates Two Women Leaders to Support Key Initiatives of the Luxury Retailer

3 min read
Bergdorf Goodman Elevates Two Women Leaders to Support Key Initiatives of the Luxury Retailer


Luxury retailer continues to spend in its online and in-keep working experience by its consumer and brand tactics

DALLAS, April 1, 2022 /PRNewswire/ — Bergdorf Goodman (“BG” or the “Firm”) announced now the marketing of Cheryl Han to Senior Vice President of BergdorfGoodman.com & Client System. On top of that, Melissa Xides has been promoted to Senior Vice President of Bergdorf Goodman Merchants and Manufacturer Functions. In their new roles, each ladies will continue on to push the Firm’s strategic eyesight to set the new typical in luxurious.

Cheryl Han, Senior Vice President of BergdorfGoodman.com & Customer Strategy, Bergdorf Goodman

Han joined the Enterprise in September 2018 as a contractor and partnered with Darcy Penick, President of Bergdorf Goodman, to lead and create the strategic growth strategy for BergdorfGoodman.com. Soon after major the overhaul of the BG web page knowledge and its initially application in partnership with its tech corporation, Han transitioned in-property as Vice President of Bergdorf Goodman On line (BGO) in February 2020. Han has been at the helm of BGO’s fast growth and scaled the business and organization in the previous 24 months setting up on its foundational strategic eyesight. In October 2020, Han took on an improved scope of duties leading buyer technique. Below her leadership, the Organization increased its investment decision and targeted on customer approaches and consumer romance management, providing powerful benefits in the enterprise.

Prior to becoming a member of BG, Han was the CEO and Founder of Keaton Row, which targeted on providing on the internet individual styling services. Prior to this, she consulted with Neiman Marcus in crafting an early technique framework for Neiman Marcus’ Digital Luxury Experience program. Han acquired her Master of Company Administration from Harvard Small business University and undergraduate degree from the College of Pennsylvania.

Xides joined the Enterprise in July 2019 as Vice President of Customer Encounter, main the BG stores’ close-to-conclusion responsibilities. She has due to the fact placed huge focus on attracting and retaining expertise, evolving the store’s management composition and culture, investing in education and growth to create genuine purchaser relationships, and embedding BG’s eyesight and high service benchmarks into just about every touchpoint of the luxurious buyer working experience. Melissa has presented continuous and helpful guidance by great complexity for the duration of the pandemic, pushed dynamic shifts in how we provide consumers remotely and in person, whilst sustaining a apparent and dependable eyesight for the outlets. Melissa has also played a crucial leadership function in BG’s Environmental, Social, Governance system.

Prior to becoming a member of the Organization, she held a wide range of executive management roles throughout shops, direct-to-buyer acquiring and retail for top buyer models, together with SoulCycle, Tory Burch, Jack Spade, Kate Spade, and Gap. Xides received her undergraduate diploma from Baruch Higher education.

“I am very happy of the do the job Cheryl and Melissa have completed to make and create gifted teams, build, and properly supply channel and shopper approaches that are creating fascinating momentum in the organization. With their course, I am self-assured that we will build upon our results as we go on to innovate on the luxurious shopper practical experience equally on line and in-store,” mentioned Penick.

Bergdorf Goodman is part of the Neiman Marcus Group, which is a woman-co-started and bulk-gals-led corporation. Ladies signify the majority of its Board of Administrators, around 50 per cent of leaders vice president and earlier mentioned, and 68 % of all company and keep employees. In addition, above 50 % of its 9,000 associates determine as minorities.

About Bergdorf Goodman

A New York landmark due to the fact 1901, Bergdorf Goodman represents the worldwide pinnacle of design and style, assistance, and fashionable luxury. With its rich background of showcasing main and rising designers, the iconic keep at 5th Avenue and 58th Street—the crossroads of fashion—is a singular location for discerning clients all-around the globe. BG.com expands on Bergdorf Goodman’s heritage, showcasing coveted collections for men and girls in an unparalleled on line browsing expertise. Bergdorf Goodman is portion of Neiman Marcus Team.


Melissa Xides, Senior Vice President of Bergdorf Goodman Stores and Brand Operations, Bergdorf Goodman

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Resource Neiman Marcus Keeping Corporation, Inc.


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