August 15, 2022

xacobeogalicia

Passion For Fashion

Designers Shantanu and Nikhil on their manufacturer-new perfume: “We wished the storytelling to be captured beyond the fragrance itself.”

2 min read

If you are on the lookout for a fragrance that’ll remind you of old push offices, leather-based briefcases, fantastic evenings with cognac, the whiff of tobacco in smoking pipes, the spicy scent in the streets and the balminess of the air in India, Shantanu & Nikhil have the great decide for you—their initially-ever scent for men—Independence EDP.  “We discovered inspiration in the neo-colonial period of India. It depicts the custom common back then and celebrates the nostalgia and sophistication of that time,” confirms Shantanu Mehra, CEO. The major notes involve bergamot, pepper and coriander, which opens up in heart notes of clary sage, geranium, birch and cumin. The fragrance dries down to a foundation of tonka, leather and tobacco, which lingers way after the best notes have dissipated. 

Soon after 20 yrs in the style marketplace, the designer duo additional a scent to the mix—after months of tinkering with the formulation. “The perfume has been in our thought course of action for a pair of years now. As a result of the development of our style and design journey we have become far more profound in our storytelling of India and really feel that this fragrance is a organic extension that augments the model narrative,” states Nikhil Mehra, CDO. “Every style and design procedure of ours spots the manufacturer narrative at the crux and that was the case even although producing the fragrance,” he stated. 

It is not just the scent that was a aspect of the artistic process—it was the bottle that housed it far too. “We needed the storytelling to be captured further than the fragrance alone, for this reason the exclusive packaging,” shared Shantanu Mehra. “The old ink bottle from the 1940s is an aspect that represents an era of modify in Indian history. We have romanticised the electricity, eloquence and resolute that the bottle symbolises into a charming piece of luxury.”

Also study:

8 perfumes to have you as a result of festive and get together time this 12 months

8 new perfumes that’ll assist you start off off 2021 on a contemporary notice

Valentine’s Working day 2020: The most effective perfume pairs for you and your SO