Euroitalia has unveiled Dylan Turquoise, the new sustainable feminine fragrance from Versace.
The fragrance — designed with 85% biodegradable substances — was developed in line with inexperienced chemistry ideas and the most current biotechnology investigation.
It is now accessible in selected domestic and travel retail marketplaces with a wider travel retail rollout scheduled for March.
Dylan Turquoise is produced and packaged in Italy making use of FSC-accredited traceable and sustainable uncooked elements. It also will come in plastic-absolutely free packaging.
Dylan Turquoise is the most up-to-date addition to Versace’s Dylan Blue pour Femme and pour Homme fragrance line.
The ‘vibrant and glowing’ scent was designed by Perfumer Sophie Labbé and belongs to the floral, woody and musk olfactive family members.
Labbé mentioned, “Versace requested me to produce a lively and glowing fragrance which combines tradition and modernism, just like the style dwelling. I needed to develop a luxury fragrance using the best good quality elements that brings together sustainably-sourced substances with extremely fashionable and revolutionary molecules.”
Dylan Turquoise opens with mandarin essence, lemon primofiore essence and pink pepper leading notes, adopted by contemporary accords of guava juice, jasmine petals, freesia and blackcurrant heart notes. It finishes with dry down foundation notes of clearwood and musk.
Clearwood is manufactured from sugarcane and is the initial synthetic ingredient generated utilizing biotechnology procedures. It brings together amber and woody notes without the need of any earthy or camphor traces.
The Dylan Turquoise fragrance bottle was inspired by Versace’s style and design codes and attributes motifs from Greek mythology. The flaçon comes in blue frosted glass with pale gold specifics and an aluminium cap. The cap is embossed with Versace’s signature Medusa head brand and is engraved with the title of the scent. Baroque-influenced letters that spell out ‘Versace’ are engraved onto the major of the bottle.
The Dylan Turquoise media campaign stars American design/superstar Hailey Bieber and was shot by acclaimed fashion photographer Harley Weir.
In accordance to the brand proprietor, the marketing campaign was impressed by a Mediterranean vacation theme. It was captured on a remote island in Sardinia, where Bieber is joined by fellow Versace Dylan Blue brand name ambassadors Bella Hadid and Louis Baines.
The marketing campaign movie — directed by British/Canadian filmmaker Gordon Von Steiner — employs fluid, circular digital camera operate to mimic the actions of the sea.
Dylan Turquoise is accessible as an Eau De Toilette in 30ml, 50ml and 100ml formats. It is also available as a Perfumed Hair Mist 30ml, Perfumed Bathtub & Shower Gel 200ml and Perfumed Human body Gel 200ml.