Just like with celebrity splendor models, I have blended feelings about collaborations. There is the initial “Ooh! This could be enjoyable” response to the news, usually followed by “Ugh, but do we actually have to have yet another 1 of these?” But every now and then, a cosmetics corporation will launch a collaboration that will spark immediate and sustained, unabashed enthusiasm in me. And maybe it’s the caffeine conversing, but I am so enthusiastic that E.L.F. is launching a selection with Dunkin’.
When I first heard about E.L.F. x Dunkin’ a couple of months ago and wasn’t allowed to inform any one nevertheless, I was fairly suspicious. Right after all, it can be said to be launching on March 31 on E.L.F.’s website and on April 3 at Ulta Splendor — a considerably dubious time of year. I look at myself a extremely excellent choose of what may or may well not be an April Fool’s joke, and in the world of beauty-marketplace push releases, one thing with this level of quirk can undoubtedly set off prank alarms. (I am still patiently waiting for Head & Shoulders to launch a Knees & Toes system clean for April Fool’s Day.) But considering that E.L.F. experienced a remarkably effective and incredibly actual Chipotle collaboration in 2020, I definitely had no reason to imagine that this marriage of two beloved brands is anything at all but the serious offer.
There are 5 merchandise on the E.L.F. x Dunkin’ menu, and they appeal to both equally espresso fiends and donut enthusiasts. (I am proudly the two of these points.) Very first, you can find The Dunkin’ Dozen ($16), three four-pan palettes with shades motivated by favorite donut flavors: strawberry frosted with sprinkles, chocolate frosted with sprinkles, and Boston kreme. In keeping with the donut concept, you can find also the Glazed for Days Lip Gloss Set ($12), featuring two tubes, each and every in just one of Dunkin’s right away recognizable logo shades.