EP352: How to Tell Your Story So That You Attract the Right Customers with Siobhan Maher


As an unbiased jewellery brand name, storytelling is heading to be a person of your most powerful instruments. It can aid you join with prospects and stand out from the competitiveness. But telling a excellent story isn’t really often straightforward.

In today’s episode, I experienced the pleasure of chatting with Siobhan Maher, an qualified jewelry storyteller. She’s a jewelry designer and copywriter who focuses on bringing out the story guiding each piece of jewellery. 

Telling stories  that resonate with her clientele is the core of her organization..

If you want to join with your audience as a result of your brand name story, pay attention to the complete episode under.

Down load the present notes below

Siobhan pointed out the pursuing tips to tell a extra persuasive version of your tale:

Search Outwards

Numerous persons have on jewellery not only mainly because it seems to be very good on them, but since it has which means. 

It may possibly be a household heirloom or a present from a liked a single, or it may well have been acquired to mark a particular occasion. What ever the tale, it is an important aspect of the piece alone. That’s why jewelers should make brand name stories that resonate with their viewers. 

This suggests knowing who your customers are, what they are seeking for, and what form of stories will resonate with them. Really don’t skip the market research.

Glance Inwards

Storytelling lets you to faucet into your very own artistic electricity and infuse each piece with a perception of depth and authenticity. 

Whether or not you are just starting off your possess line of jewellery, or you’re by now a additional experienced company owner, it’s necessary to seem deeply into the facets of your model tale and examine the values that drive you ahead. Only then can you definitely begin to create an reliable model that resonates with your viewers on a further amount. 

It’s not just about advertising your solutions or products and services it can be about setting up real connections with those people you hope to access by storytelling.

Tell Your Tale From Numerous Angles

At the heart of every brand name is a tale. No make any difference what kind of history you come from, it’s vital to explain to your tale from unique perspectives. 

By using the time to craft a powerful brand name story, jewellery designers can improve revenue and hook up with their buyers on a deep and emotional amount.

To find out far more about the Insider secrets of storytelling that will make marketing a lot simpler,  pay attention to the entire episode higher than. 

xo, Tracy

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