Designer purses have very long been considered “the financial commitment piece” for your closet. And whilst this strategy could possibly only be justification for dropping countless numbers of dollars on a purse, these luxurious pieces can be a prudent investment. As types circle back again all around and classic and resale marketplaces have taken off in recent a long time, retaining a number of traditional designer baggage in your assortment is not these kinds of a undesirable factor.
No just one knows this extra than Kristen Donnell, who owns Keeks Designer Handbags, a luxurious designer purse resale shop in Plano. Donnell states “pre-owned retail is in my blood.” When she was a toddler, her weekends were being used at a Garland flea market place in which her dad, Mark Edward Kane, sold utilised CDs. She had a front row seat as he grew his company from the flea market booth into CD Warehouse and launched other concepts, like Movie Trading Company.
Seeking to cultivate something of her possess as an adult, with a product line that would charm to females, Donnell decided to focus on handbags. She introduced her resale shop in 2010. “We deeply believe that anyone deserves luxurious, and [we] wanted to generate a exciting, extra attainable way to get it,” Donnell suggests.
And her financial investment in the label has paid out off. Donnell says a string of “little bets” given that opening 12 years in the past has served her improve Keeks (her nickname) into a 10,000-sq.-foot flagship shop in Plano.
She initially started providing pre-owned handbags in a tiny Collin Creek Mall shop in 2010. At the time, she carried predominantly lessen-stop designers. But her buyers have been drawn to her far more luxury offerings. The first purse she marketed was the only Louis Vuitton Speedy she had in-inventory. Donnell now sees that as a foreshadowing for her recent wares.
“The business plodded alongside until finally we resolved to make a ‘little bet’ and get a considerable amount of money of pre-owned Louis Vuitton to consider to sell,” Donnell says. “We ended up shocked when it flew off the shelves. That was when we figured out that higher-close luxurious was the way forward.”
Donnell now sells luxe purses, shoes, and add-ons. Her 4,000-hangbag stock consists of parts from some of fashion’s most exclusive—and expensive—designers, like Hermes, Givenchy, Prada, Christian Louboutin, Louis Vuitton, natch, and much more, at a discounted fee.
That price cut is, possibly, the most apparent profit of purchasing made use of pieces. But other, often forgotten added benefits include things like sustainability—buying an aged bag keeps it out of a landfill—and obtaining unusual, discontinued products, Donnell states.
“Another profit to obtaining resale is that we have hundreds of parts that are no extended in production,” Donnell suggests. “We lately designed a purchaser so delighted because she had been dreaming about the discontinued Louis Vuitton Sully and we had it.”
Donnell generally will work to connect customers with a discontinued bag or accent they’ve been coveting but can’t obtain. Correct now, some of her hottest merchandise incorporate various Chanel Grand Searching Totes, which had been discontinued in 2015. But her rarest items at the moment in-stock include things like an Hermes Kelly 35, an ostrich Prada Galleria, and quite a few discontinued unique-edition Louis Vuitton prints.
Keeks’ enterprise design operates on the thought of offering designer trend with out the designer perspective. Donnell wishes her clients to have a distinctive knowledge and not that Very Girl Rodeo Drive second, in which they really feel intimidated or are turned away, when procuring at Keeks. Whilst the things are technically 2nd-hand, Donnell wants her prospects to feel celebrated with the expenditure they are generating. As several buys are accompanied by a main life moment or milestone, like graduations or birthdays, she commemorates selected buy amounts with a bottle of champagne for consumers.
Though the bulk of Keeks’ organization arrives from in-retailer getting, Donnell observed a significant turning level in 2020. Like lots of other retail manufacturers, Keeks increased its e-commerce and social media efforts through the pandemic. They worked tricky to upgrade the on the web browsing experience, Donnell suggests. “Now I’d say we have a brick-and-simply click product.”
On line buys presently make up 33 per cent of her profits, Donnell says. She has shoppers from all more than the entire world, and she’s even had out-of-towners visit her Plano keep in particular person from as considerably absent as New York Metropolis.
Donnell has huge strategies for the future of Keeks Designer Purses, such as one more massive box locale outside the house of Plano and aggressively increasing her luxury shoe and accent collections. But like her father’s ventures escalating up, her organization is continue to a household affair. Equally her dad and her husband, Robert, operate with Donnell at the retail store, which she states is the best element.
“It is not normally uncomplicated, but at the end of the day, working difficult for a frequent aim is normally worth it,” Donnell says. “Together we have designed something that we are very proud of and we have the ideal staff.”
And she gets to drool about gorgeous designer luggage for a dwelling.