June 19, 2024


Passion For Fashion

Flat Rate Shipping – Is It Really The Best Option For Your Business? 

6 min read
Flat Rate Shipping - Is It Really The Best Option For Your Business? 


36% of online sellers stress about customer’s anticipations all over transport. A further more 53% say that “fulfilment logistics pose a major challenge”. 

Flat fee delivery is a good choice to think about to simplify your shipping workflow and manage client expectations. This guideline will explain to you all you need to know so you can make the very best choice for your business and your consumers.

What is flat fee shipping and delivery?

Flat rate transport is a standardised level you can cost your clients for shipping their parcels. You can do this possibly as a single flat fee for all shipments or you could make this conditional on what you’re shipping and exactly where you’re transport it to.

Case in point

  • Offer you a flat fee of £10 shipping and delivery for all orders regardless of exactly where or how substantially you are shipping 


  • Provide separate rate brackets for a ailment e.g priority, typical and intercontinental delivery.

Tip! Maintain it uncomplicated, way too many solutions/ situations could overwhelm your shoppers.

How to compute the best flat-rates for your business enterprise

The figures you will want to cost for shipping and delivery will possible be diverse to any other small business. As we know there is no “one dimensions fits all” option when it arrives to your business and shipping fees are no exception. These are components to contemplate when calculating how a lot you need to have to cost:

  • Ordinary get sizing/ weight 

In advance of environment a rate it is important to know, on typical, what it would normally value you to ship an buy. This will count on a number of factors which include the normal excess weight, dimensions and wherever you are transport to and from.
Discover how to compute your transport costs here.

Suggestion! It is vital to be aware that some couriers also offer you flat price shipping options. This can be pivotal, particularly if you have not set up any negotiated prices with your couriers. Veeqo also offers specialised delivery rates so you can supply aggressive costs for your buyers.

How much is your typical purchaser prepared to pay out for transport? This will change dependent on your purchaser foundation, the kind of merchandise you are shipping and delivery and shipping and delivery time for the order. Research has proven that 65% of consumers are keen to shell out far more for more rapidly delivery. There wants to be a harmony involving how significantly your prospects are eager to pay and obtaining all those parcels out of the door with out impacting your gains. 

Idea! Never overlook these rates aren’t established in stone! If you uncover that costs you have decided on are not operating for your shoppers or you’d like to supply advertising rates and many others. these premiums can be altered.

Professionals of making use of flat price shipping 

The customer practical experience

Cart conversion

Flat rate shipping and delivery makes it possible for you to established apparent anticipations with your buyers about your delivery expenses from the start out. 

A recent study has revealed that 48% of buyers abandon their carts for the reason that the additional prices these types of as shipping, tax and other additional expenses are too high. A even more 16% claimed it was since they had been unable to estimate the total get price up entrance. Prospects really don’t want any unpleasant surprises at the checkout. Realizing how considerably delivery will expense when they initially get started buying with you will end delivery expenses from getting a negative effects on your cart conversion. 

Idea! Bear in mind that if you established your flat premiums way too large this could have a detrimental affect. Consumers do not want to be paying £10 in shipping for a £2 order. Contemplate conditions you could set in location for your costs!

Repeat purchase 

Supplying your customers a good expertise is frequently the very best kind of marketing and advertising a enterprise can have. Recent research has revealed that your repeat/ existing prospects are 50% additional most likely to try out your new solutions and will expend 31% additional than your new customers. Retaining your delivery workflow simple will not only lead to cart conversion but it will support you to keep your prospects coming again for more.


Shipping calculator

You could also take into account utilizing a transport calculator alternatively of a flat charge. This would make it possible for the client to see how significantly delivery will price tag just before they get to checkout.

No cost shipping 

Have you viewed as implementing free of charge transport solutions in your organization? When it arrives to expanding sales, totally free shipping and delivery is the way to go. According to a study conducted by Shopify, 59% of consumers explained that no cost delivery improves their customer practical experience. This will value you additional in the short phrase but may possibly improve your product sales and balance out in the prolonged operate. It is essential to contemplate how this will effect your overall income.

Tip! Lots of firms will make little boosts to their product costs or introduce a minimum buy figure for no cost shipping in get to fight this.

Margin dependent cost-free shipping 

You could take into account margin primarily based free of charge shipping and delivery e.g provide absolutely free transport on orders in excess of £50. By setting the margin above your regular purchase value you can inspire your buyers to purchase more in purchase to get their delivery for cost-free! Current analysis has shown that 58% of on the web people will insert a lot more to their orders to qualify for no cost shipping.

For a lot more information and facts on alternative shipping and delivery choices see our small company transport tutorial.

Choosing the greatest shipping workflow for your small business

No 1 is aware of your business improved than you and each individual organization will range in its desires, prospects and expenditures. There are several elements to seem into to establish the finest shipping and delivery process for you. Flat-costs are a excellent possibility to think about if you are wanting to optimise your transport workflow.


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