May 26, 2024


Passion For Fashion

IMG Style Named Official Editorial Lover of TikTok Vogue Thirty day period

3 min read

IMG Vogue has been named the official editorial companion of TikTok Fashion month, with IMG giving editorial content to the TikTok neighborhood.

In New York, London, Milan and Paris, the TikTok local community will have entry to IMG’s content material all over the tumble 2021 international fashion weeks.

TikTok will aspect live and taped content distributed throughout IMG’s TikTok channels, @FashionWeek, @NYFW and @Designed, along with information from talent represented across Endeavor’s vogue network, which include TikTok creators like Wisdom Kaye, a TikTok star and IMG model.

In September, TikTok lauched its personal #TikTokFashionMonth, showcasing runway exhibits by luxurious designers these types of as Saint Laurent, JW Anderson, Louis Vuitton and Prada.

The TikTok community will be ready to engage with vogue 7 days material as a result of committed hashtags promoted on TikTok’s uncover webpage, which will amplify international protection of trend thirty day period and arrive at TikTok’s diverse and world wide viewers.

TikTok has skyrocketed in attractiveness among the Millennials and Gen Z and has promptly turn out to be a sizzling location for fashion and natural beauty tendencies. Lots of users flocked to the social media app past yr as a supply of leisure all through the coronavirus pandemic, and vogue and attractiveness brand names adopted match.

“We are thrilled to announce our formal editorial partnership with TikTok Manner Month. IMG is fully commited to bringing new options to the table for the world-wide style marketplace that assistance them proceed to reimagine, reinvent and now, rebuild. The value and electrical power of global trend months is in connecting vogue brands’ talent and [connecting] to their customers around the globe via impressive platforms this sort of as TikTok,” claimed Leslie Russo, president of IMG’s style situations and attributes.

April Guidone, senior vice president, global manufacturer and business improvement at IMG, anticipates that with the editorial partnership, “the written content of TikTok will be a lot more sturdy with certain content from the demonstrates and expertise across style thirty day period, building TikTok a real location to observe all the action.”

CeCe Vu, trend and magnificence partnerships guide at TikTok, said, “When we released TikTok Style Month previous September, we noticed the manner industry embrace a much more community-pushed approach and make genuine connections with broader and much more various audiences. We’re excited to partner with IMG this fashion thirty day period and give the TikTok group obtain to the enjoyment, creative imagination and inspiration that IMG provides every single fashion 7 days.”

IMG’s electronic home for fashion 7 days globally is @FashionWeek throughout all social media platforms. The expectation is that designers will carry on to acquire a much more digital approach to the February demonstrates in light of the COVID-19 pandemic and indoor constraints.

In addition to the digital runway lineup past fall as element of #TikTokFashion Thirty day period, Nick Tangorra hosted TikTok Runway Odyssey on Oct. 8,  an exclusive, 1st-of-its-kind digital style runway livestream in partnership with Puma and Alice + Olivia. All over the evening, there was an chance to see TikTok influencers hitting the digital runway and to shop exceptional capsules that could only be located on TikTok.

Alice + Olivia codesigned its unique capsule assortment with TikTok, and showcased creators this sort of as Melanie and Miranda Wilking, Janette Alright and Bria Jones as types. Aspect of its proceeds went to the Council of Trend Designers of America.

In September, Vu claimed, “With the launch of our TikTok Vogue Month, this is just one more way for our brand name partners to leverage the platform’s genuine and neighborhood-driven strategy to showcase their art, creative imagination and personalities in a one of a kind and genuinely TikTok way.”

While TikTok experienced a tumultuous 2020 with President Trump’s proposed ban on the app in the U.S., the app continued to grow in reputation. The app attained two billion downloads previously in 2020 and experienced 315 million downloads in the course of the initially quarter of 2020, generating it the biggest obtain depend in its heritage, according to mobile application data company Sensor Tower.


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