It’s Never Too Late: How This Busy Mom Turned Her “Side-Hustle” of 15 Years Into A Full-Time Jewelry Business5 min read
Some persons consider skilled jewellery business enterprise coaching is only for rookies, but that couldn’t be further from the truth for Susan Collick.
In 2017, Susan Collick’s jewelry company, Daisy Chains, had just turned 15-yrs-outdated. It was hard to think it had been that lengthy, because Susan knew she experienced hardly scratched the area of her total creative possible.
Jewellery has generally been a passion for Susan, but her day-to-working day agenda was generally jam-packed with the demands of increasing a relatives and doing work as a graphic designer. With so a great deal on her plate, she under no circumstances had the time to just take her business as critically as she required to.
She was drawn to graphic design in college or university as a job that could feed her creativeness. But that was above a decade ago, and in advance of she had a family members. It was time for a adjust.
Susan was a passionate creative from day a single, but graphic design just wasn’t fascinating any more. She understood it was time to choose regulate of her long term – and that foreseeable future was in jewellery.
Her jewelry enterprise was generally in the back again of her thoughts. In her coronary heart, Susan knew that jewellery was her contacting.
The greatest hurdle was time. She did not know how to quit operating so considerably and make much more time for her enterprise. And even if she did find the time, how would she know what to do with it?
Susan didn’t just want to quit her task with no route, she experienced a family to feed. If she was genuinely likely to choose that danger, she desired a plan. She wanted confirmed strategies she could put into action in her company that would essentially get outcomes.
Without a apparent course, Susan stored her jewellery organization on the backburner. That is right until a peculiar Fb advertisement caught her eye…
When Susan stumbled throughout a Flourish & Prosper Academy ad on-line, it stopped her in her tracks. She assumed, “Shoot, this is kind of exciting. Perhaps this is what I want.”
But the timing could not have been fewer hassle-free.
She experienced kids at home, a demanding work, and to top rated it all off, she was smack in the middle of tax period, which we all know is a particularly stress filled time for unbiased organization owners.
“I was stretched thin,” Susan shared with me. “I imagined, ‘where by am I likely to obtain the time for this?”
But right after examining extra about Flourish & Prosper Academy, and identifying the quite a few accomplishment stories from previous learners, Susan made the decision to discover a way.
She took a extended look at her already hectic program and claimed, “It doesn’t subject, I’ll do it at night time.”
Reservations apart, Susan took the leap and enrolled in Laying the Basis, our signature on the net study course that teaches unbiased jewelry designers to scale their firms on the net.
Right absent, she bonded with some of the designers in our neighborhood. They turned accountability associates, motivating each and every other to stick with the study course and stay dedicated to reaching their ambitions.
Given that then, she’s hardly ever seemed again.
WITH A SUPPORTIVE Neighborhood AT HER Again, SUSAN Bought Suitable TO Perform ADDRESSING THE Largest Difficulties IN HER Jewelry BUSINESS…
- 80% of Susan’s earnings was coming from in-particular person situations. She was functioning herself to the bone. Her extremely 1st buy of small business was to create a a lot more sustainable profits stream on-line.
- When it arrived to promoting, Susan suggests, “I was attempting to be every little thing for everybody.” By honing in on her aspiration shopper, she received clarity on specifically who her model was for. She turned her target to social media, exactly where she could curate an audience and change some of her in-individual gatherings with virtual trunk exhibits on Facebook.
- Susan realized the value of coming up with cohesive collections and teasing them on the web in advance of the big fall. This became her sales strategy, and it labored!
- When the pandemic strike and all people in-person occasions have been cancelled, she dialed it up a notch. When a new collection dropped, she begun alternating between Fb and her web-site. This qualified her loyal social media next to store from her branded web-site, boosting her profits even further more.
Eventually, Susan experienced a distinct path in her jewellery company. She no lengthier felt overcome, but as an alternative excited about the potential prospects.
It wasn’t extended just before her dedication paid out off.
Due to the fact Joining LAYING THE Basis, Every little thing Changed FOR SUSAN’S BUSINESS…
- Soon after only one calendar year in the plan, Susan was lastly able to quit her occupation as a graphic designer and emphasis on her organization complete-time.
- At the finish of 2020, she experienced a document-breaking quarter, exceeding her sales goal by 440%!
- Her business is totally set up for online sales now. She no for a longer time has to hustle amongst reside gatherings, and her internet site product sales jumped 300% in 2020.
But her most significant takeaway from the method has been the self-confidence she gained from understanding specifically who her model is for – her aspiration shopper.
“Stating ‘no’ to wacky ideas that don’t healthy receives easier as you get additional self-assured in your self and your brand,” she shared with me.
As a business owner, self confidence like that is totally priceless.
No matter how extended you have been in organization, it is hardly ever as well late to renovate your jewelry brand name to healthy your life style. Really do not wait around, implement for a Free of charge Approach Audit to be matched with means that will lead you to accomplishment.
Laying the Basis, was specifically what Susan needed to get to her ambitions, but each individual designer is various!
If you are not sure about expert coaching – do not sweat it! Reserve a free Approach Audit and a person of our professional coaches will sit down with you to discuss your biggest hurdles in enterprise and suggest the ideal resources for your distinctive predicament.
What are you waiting around for, m’dear?