In a quick time, Izabela Depczyk has achieved what quite a few hope to in a life span. At 30, Depczyk has revitalized a firm, crafted a new one particular and expanded her mastery from politics to art to tech. The art environment, exclusively, has served as a proving ground for some of her major tips. As the main executive officer of ARTnews, Depczyk introduced the media company back to relevance. Now on the board of on line auction dwelling Paddle8, she’s disrupting the artwork auction design and democratizing artwork purchasing. But to say that she stumbled into artwork would be an understatement.
“I preferred to develop into a political journalist originally,” claims the Polish-born Depczyk. “My to start with career was on the editorial facet of publishing, and I switched around to the enterprise facet. That’s where by I thrived. I beloved the thrill of generating a deal.”
At ARTnews, Depczyk grew the publication’s advertiser base over and above galleries and auction homes. Soon after its 2015 acquisition, she took time off and started noticing developments in the digital promoting place she felt could be enhanced upon. “It was all, ‘Yes, let’s do banners,’ ‘Yes to social posts,’ but no 1 was spearheading native promotion and creating participating content material,” Depczyk states.
In early 2016, she released the Indigenous, a business devoted to developing significant written content for brands, which caught the interest of some key movers and shakers. In May possibly 2017 investors acquired the Native, preserving the marketing small business even though broadening the firm’s skills to contain e-commerce, credit history card payments, tax calculations and blockchain abilities.
Following the Native’s current merger with Paddle8, Depczyk is back again in the art environment, extending Paddle8’s vision past the artwork auction design to include e-commerce while incorporating editions, street art and images. Depczyk is also heading big into blockchain, the technology powering cryptocurrencies like Bitcoin. Blockchain is the foundation for Paddle8’s P8Go, a digital certification of authenticity that encodes all details pertaining to a piece of artwork into a general public ledger. Contemplate it a tamper-evidence passport for will work procured on the internet site. In August Paddle8 also released its Bidcoin auction, the place bidders can pay with Bitcoin and other cryptocurrencies. But at the conclude of the day, Depczyk is content accomplishing the operate central to the unique missions of the Indigenous and Paddle8. “I want to commit considerably in information internet marketing and make outstanding tales about innovative men and women,” Depczyk claims. “I want to open artwork to a broader aspiring team of people.”