KARDASHIAN fans were in awe as Kim revealed her REAL skin in just a nude bra Friday.
The stunning new SKKN ad came after a decade of hiding her face with photoshop.
Kim, 41, floored fans on June 10th with a video of her naturally gorgeous skin.
She took to Instagram for a nearly two-minute walkthrough of her new nine-item SKKN line and within hours, lathered on 1.2M-plus views.
“My step by step ritual with SKKN BY KIM for a glowing complexion. Follow @skkn for some of my exclusive content,” she captioned the ad, promising the official drop for the collection on June 21st.
The boldly barefaced Kardashian figurehead opened the video sitting by a mirror with seemingly zero makeup on, and just a bra.
Kim had her blonde hair up with silver hairpins as she mixed, spread and applied each application.
Her natural skin shimmered and vibrated as she did her thing, and it was refreshing to see the star work her biceps and appear so candidly.
“Alright so I’m going to take you through my nine-step process,” Kim began as she put cream on her neck, forehead, and more in an unfiltered fashion.
The subtle lines in her hands, triceps and face could be seen as she went through her routine as if the camera wasn’t even there.
Fans on Instagram praised her for keeping it so real, as one wrote, “Looks amazing.”
Another wrote, “A lovely sight.”
Kim’s SKKN line is meant to overshadow her former brand, KKW beauty (the W being for West).
The refreshing video came after her perhaps too candid interview with The New York Times ahead of the launch.
She discussed the line, calling the high price and each product “a necessity.”
The nine items, which include a cleanser, toner, exfoliator, hyaluronic acid serum, vitamin C serum, and more – total $630.
Specifically, she told NYT the $95 face oil will give customers, “the glow of a lifetime.”
The reality star bragged: “The products I was using that were comparable were way more expensive, not to compare anything.
“I tried to get the quality for the best price that we could, especially the vitamin C serum.”
When asked how she will explain the high price to her 315 million Instagram followers, whom NYT said “likely won’t be able to afford it,” she quipped the line is for the “prestigious.”
The controversial star also said she would “try anything to look younger,” in a quote that spread around quite instantly.
She said: “If you told me that I literally had to eat poop every single day and I would look younger, I might. I just might.”
Fans slammed the price tag of the upcoming line and the concept of “needing every product,” as Kim claimed in the interview.
One Reddit user wrote amid SKKN’s announcement, “Kim’s look is the result of derms, surgeons, fillers, procedures and heavily edited photos.
“Her $630 skin care line won’t give anyone those results.
“A generation of women have body image issues in part bc of Kim. STOP letting her get away with these lies, it’s dangerous.”
Another bashed: “Her inability to accept ageing is insane. There’s only so much you can do to fight nature, it’s gonna show up someday and you can’t hide it anymore while looking natural. So alarming.”
Kim’s frequent use of photoshop is as well-known as her tricky interview pull quotes.
In February, the mom of four posted a photo of herself posing in her gym.
In the snap, Kim wore a periwinkle unitard and sneakers – but fans were quick to point out something wonky about the background.
Several commenters noted a piece of equipment behind the reality star appeared bent.
“Curves!.. on the machine behind,” one keen-eyed fan wrote.
Another wrote: “Why is the table bent?”
Photoshop claims are nothing new for the famous family, nor are “bent” background features.
SKKN BY KIM was first revealed by The Sun last year.
On June 1, 2022, Kim confirmed The Sun’s exclusive reporting in a post on Instagram, introducing the line officially.
She said: “You will experience refillable packaging, and clean, science-backed ingredients designed to nourish all skin types, tones, and textures at all stages of maturity.”
She shared she’s excited to share all that she’s learned over the years from the world’s leading dermatologists and estheticians.
According to Kim’s Instagram post, the new brand will be available on June 21 at 12pm ET.
It will be an online release, which means that you’ll only be able to purchase it at SKKNBYKIM.COM.
Kim has not shared if the products will be available in upscale retailers yet.
The Sun obtained documents that show the SKIMS founder filed a trademark to acquire the name SKKN that will cover “retail store services featuring skin, cosmetics, hair, nail and beauty products, tools and accessories, fragrances, perfumes, candles, vitamins and supplements” along with many more departments, including home furnishings.
However, the reality star was met with legal pushback from Cydnie Lunsford, the owner of SKKN+, a Black-owned spa and beauty center in New York City.
According to legal documents obtained by The Sun, SKKN+ has been using the small business moniker since “at least 2018,” years before Kim filed to use the same name for her company.
But clearly, that didn’t stop the model who has now moved on full force with her new skincare line.
And as many noted the line seems a brush too close to Kylie Jenner’s own 2019 skincare collection Kylie Skin.