Jaeger spring/summer months 2016 marketing campaign
Marks & Spencer has introduced that it has acquired Jaeger, a substantial-avenue label which went into administration final November. The retailer will not be taking on Jaeger’s shops or concessions, but will be adding the brand name to its roster in the hope of improving outfits income, which have been in drop this previous calendar year.
The purchase is in line with Marks & Spencer’s new method, which was announced in May 2020, where by the retailer discovered that it would be stocking complementary brand names to aid increase income. It has currently teamed up with the Early Finding out Centre, Nobody’s Child and Ghost London.
“We have set out our options to sell complementary third party manufacturers as section of our By no means the Exact same Once again programme to accelerate our transformation and turbocharge on-line progress,” Richard Rate, managing director of M&S Clothing and Property, stated, in accordance to the BBC.
“In line with this, we have bought the Jaeger manufacturer and are in the final stages of agreeing the acquire of merchandise and supporting internet marketing belongings from the administrators of Jaeger Retail Limited. We be expecting to fully comprehensive later on this thirty day period.”
Jaeger was beforehand element of Philip Day’s Edinburgh Woollen Mill Group and is acknowledged for its smart and standard designs, which appear at a mid-array price point. It has been a feature on the British substantial road for over 135 years.
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