Mask-carrying raises imports of eye makeup from S. Korea

With widespread mask-donning drawing more notice to people’s eyes, imports of make-up these types of as eye shadow and mascara, largely from South Korea, are on the increase.


In accordance to Osaka Customs, nationwide imports of cosmetics as a full fell in the January-Oct time period of 2020. Lipstick imports were down 28.2% and powder imports have been down 23.5% from the identical period of time in the earlier calendar year.

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On the other hand, eye makeup imports grew noticeably, up 10% to 2,246 tons. The once-a-year import volume for 2020 appears to have surpassed that of 2019, the highest year on record.

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Especially on the rise are imports from South Korea, which rose 19.9% to 599 tons in the January-Oct time period, just one of the aspects pushing up the full quantity of eye makeup imports.

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At Nanohana Ebisubashi, a cosmetics specialty outlet in Chuo Ward, Osaka, South Korean products and solutions account for one particular-third of the about 200 models exhibited in the retail outlet. Several of the items are brightly colored and appear in attractive packaging resembling magazine covers.

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“The space all-around my eyes is vital due to the fact I usually put on a mask. South Korean brand names are far more inexpensive than Japanese products and solutions and the shades are vivid,” a 24-yr-previous woman from Osaka claimed.

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Powering the pattern is a Korean growth in Japanese well-known lifestyle that began prior to the coronavirus crisis, spurred by South Korean Television set packages and K-pop idol teams. There is even a journal that provides advice on how to implement make-up like actress Son Ye-jin of the drama “Crash Landing on You.”

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“Due to the impact of the Korean growth, more and a lot more persons are adopting eye shadow and other South Korean makeup, which arrives in a vast wide range of shades,” an formal of the store’s working business claimed.

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Domestic suppliers are also benefitting from the reputation of eye make-up. According to Tokiwa Pharmaceutical Co., profits of lip gloss and foundation had been decreased than right before the virus outbreak, but domestic shipments of the eye make-up manufacturer Sana New Born rose year on 12 months in the July-November 2020 interval.

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Shiseido Co. has released a foundation makeup merchandise that does not adhere to masks, and the enterprise has a focused site that features guidelines on how to use make-up when wearing a mask.

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