April 21, 2024


Passion For Fashion

Murmur gets into bed with Northern Irish outlet with first ever standalone store – Retail Focus

3 min read
Murmur gets into bed with Northern Irish outlet with first ever standalone store - Retail Focus


Irish homeware brand, Murmur has nowadays introduced ideas to open its first-at any time standalone store as portion of for a longer time-phrase ambitions to roll out more suppliers across the British isles and Eire. 

The 1,108 sq ft inaugural keep will open at designer outlet, The Boulevard, a Lotus Home-owned plan based mostly involving Belfast and Dublin afterwards this thirty day period, producing 6 work opportunities. 


Murmur will market strains across bedding, smooth furnishings, gifting and home fragrance at The Boulevard. Inspired by the soft Irish landscape, Murmur products supply unrivalled luxurious, good quality resources and smooth normal tones and customers can hope to reward from savings of up to 70% RRP. 

The announcement arrives near on the heels of international trend model New Appear picking The Boulevard as the site for its initial at any time outlet retailer, which opened in February, and kate spade new york opening its initial retailer in Northern Ireland there previous thirty day period. 

Lotus Assets is advised by Johnstone Property Consultants Ltd and KLM Real Estate. 

Susanne Morris, Director at Johnstone Property Consultants reported: “The Northern Irish retail current market is booming at the moment. Responses from manufacturers is that it is a terrific area to testbed new designs or undertaking into a new market and elevate their profile among a new client. The Boulevard in specific has attained awareness offered its key area right amongst cash cities, Belfast and Dublin. It is completely positioned to bring in site visitors from both geographies, with Belfast buyers experiencing an out-of-town giving and Dublin buyers availing of a favourable trade charge.” 

Chris Nelmes, Retail Director at The Boulevard reported:

“It’s superb to welcome Murmur to The Boulevard family members. We have a increasing homeware category at the scheme and a luxury offering such as Murmur’s will be a excellent suit. We have started off 2022 with a bang. Three new tenants have been welcomed to the plan and we’re only 4 months into the 12 months. All new signings have been firsts for the models, irrespective of whether that’s their initial retail store at any time, their to start with outlet retail outlet or their initially undertaking in Northern Eire. 

“We’re delighted The Boulevard has been the sought after location for these brand name firsts. It’s testament to the results of the scheme and the amount of financial investment that has been manufactured in the past several many years to bring in a attractive tenant blend, interact and nurture our faithful consumer base and keep on to bring in new site visitors.”

Joint Managing Directors Andrew and Gary Irwin commented: 

“We’ve experienced a romance with Lotus Home for a lot of a long time now and we’re fired up to open our first at any time Murmur retail outlet at The Boulevard. The plan has benefitted from substantial financial commitment and we’ve been encouraged by the continuous progress in footfall. 

“Luxury bedding and homeware is a classification that is heading from power to toughness as shopper demand from customers for quality items for them selves and their households carries on to enhance. We have substantial designs for the brand name, and we seem forward to starting this journey at The Boulevard.”



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