Myntra to improve ‘offensive’ brand pursuing criticism from women’s rights activist

E-commerce manufacturer Myntra has made the decision to change its present logo with a new one particular adhering to a grievance that claimed it was offensive towards ladies. The grievance was lodged with the Mumbai Cyber law enforcement alleging that the recent signage of the on the web shopping portal is “offensive and insulting to females.”

Naaz Patel, who is linked with Avesta Basis NGO, filed the complaint in December 2020 with the state cyber police. The Mumbai-centered activist demanded removal of the Myntra brand and threatened acceptable motion against the company in situation they failed in implementing the suggested alterations. Prior to lodging the criticism formally, Patel voiced her viewpoints online. She brought up the make a difference on various forums and platforms on social media.

Rashmi Karandikar, DCP, Cyber Crime Department of Mumbai law enforcement, told Jagran English that the emblem was discovered to be offensive in mother nature. An e-mail was despatched to the e-commerce business, following the complaint. Immediately after controversy encompassing the situation and backlash obtained by men and women, the Flipkart-backed e-commerce large agreed to improve the company’s emblem.

The officials of the organization came down for a conference. They notified that the administration of the firm has decided to revise the emblem in a month’s time. Myntra will be modifying the official brand across all places. They are now in plans to revise the symbol on their site and app. They will on top of that comply with the same via their advertising and packaging materials as properly. Printing orders for packaging materials with the new emblem have reportedly been issued by the corporation previously. Myntra is yet to unveil the revised symbol of the on the net shopping application.