Our Legacy and Stüssy Are Back With Spring’s Hottest Collaboration2 min read
The last time Our Legacy and Stüssy obtained together, in April of 2021, a gradual sense of collaboration fatigue was starting to established in. It is not tricky to see why: these days, you can not swing a Supreme box logo tee with no hitting some dual-branded tchotchke selling for an extortionary high quality on StockX. Collaborations continue being an irresistible proposition for the marketing and advertising bigwigs calling the shots—but just one hardly ever executed with the finesse it demands.
Our Legacy and Stüssy’s ongoing partnership is the exception to the rule. Almost never does a collaboration browse as so symbiotic, a correct mind meld in between two brands at the height of their powers, equally savoring a renewed perception of crucial acclaim. This is not Drizzy jetting across the pond to lay down a dashed-off verse for the best drill act of the instant this is Jay and Thrust buying and selling bars in the booth, each and every partaking in a protracted bout of lyrical a single-upmanship.
At initially glance, the duo make for not likely bedfellows: just one is an upstart Laguna Beach surf imprint turned titan of contemporary streetwear, the other is a Stockholm-based mostly, insider-y menswear favourite. But equally share a straightforward, no-bullshit technique to interpreting the manner zeitgeist, tempered by an indefatigable perception of rollicking exciting. That utter absence of pretension—there’s no company synergies listed here!—makes each and every hyperlink-up feel noteworthy. Just about every time the two mix forces the mandate continues to be mercifully easy, suggests Fraser Avey, Stüssy’s world-wide brand name director. Jointly, they get the job done to “dig up hidden, unpredicted, and sometimes overlooked gems” (often in the type of boxy sweaters, slouchy work pants, and billowy Oxford shirts) that refuse to just take by themselves also critically.
Just after a few of seasons cooking up hits, it’d be effortless for the duo to sit back again, unwind, and observe the residuals roll in. But to hear Avey convey to it, that’s not quite what happened—though the tunes metaphor isn’t much off. Avey likens the joint collections amongst the two to a free flowing “mixtape” of concepts, rooted in a real sense of camaraderie that extends much further than the transactional.