August 17, 2022

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Passion For Fashion

SA Fashion Week Maps the Sustainable Way Forward as it Celebrates 25 Years as SA’s Top Designer Platform with Spring/Summer 22

5 min read

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Ecological sustainability, women’s empowerment, inter brand name collaboration and proudly nearby output
financial commitment are some of the dynamic developments that mark SA Manner Week’s 25th Spring/Summer months
Collections set to kick off on 28 April 2022.

Twenty legendary names together with Ephraim Molingoana for Ephymol, Amanda Laird Cherry and Palesa
Mokubung of Mantsho as very well as cult Kasi manufacturer, Loxion Kulca, now made by Olé Ledimo, will
start their 2022 collections to the media, potential buyers, chosen VIP’s and a minimal version of general public tickets
through Quicket, together with remarkable new stars which include 2021 New Talent winner Artho Eksteen as very well
as Fikile Zamagcino Sokhulu and Sipho Mbuto who equally participated in the Style Bridges
collaboration with Milan Vogue 7 days past 12 months

Hosted by SA’s favourite social persona, Maps Maponyane, the 24th New Talent Research will once more
open the event with a line-up of 6 of the most promising younger designers to look at. This year’s
contenders are:

• Thando Ntuli – MUNKUS

• Nichole Smith – Ipikoko

• Mikhile du Plessis – MeKay Models

• Calvin Lunga Cebekhulu – Czene.24

• Sanelisiwe Gcabashe – Gjenelo Couture

• Mimangaliso Ndiko – Sixx6

Other highlights of the 1st working day is the CRUZ COLLECTIVE that includes Sokhulu and Mbuto as nicely as
one more new era notable, Michael Ludwig Studio.

Day two opens with The OPPO COLLECTIONS which delivers Artho Eksteen, Ezokhetho, the genderneutral signature, The BAM Collective, and the a lot revered, Amanda Laird Cherry, jointly in a
celebration of technologies and perfection that will speak to OPPO’s Reno 5 cellular cellphone as the
quintessential device with which to capture the ethos of modern day residing as “the new spectator sport”
which comes about exactly where anyone, almost everywhere engages, interacts, captivates and reviews.
“We are thrilled to go into our next 12 months of partnership with SA Vogue 7 days. This is an critical
partnership for OPPO, as it provides us the house to hook up with our prospects and it displays our
dedication to empowering regional talent through our technological know-how to curate a line of sustainably resourced
style that represents equally the heartbeat and heritage of our place. We are looking forward to our
2nd collection and what our designers will come up with this calendar year. For us, it is all about the resourceful
collaboration that interprets South African lifestyle into layout, which is the essence of what the OPPO
model signifies each domestically and globally.” says Avashnee Moodley, Head of Internet marketing at Oppo
South Africa.

This is adopted by the substantial-profile trio of Cape City-based Helon Melon who wowed audiences in
2021 with her all-white, sustainable selection, fashion ahead Judith Atelier, an ardent supporter of
South African mohair and perennial vogue 7 days darling, Palesa Mokubung of Mantsho.
Every single follower of moral manner will be delighted by the 4 designers opening working day a few.
Joanna Hedley of BeachCult and Belhauzen, are equally Cape Town-primarily based designer brands committed
to cleanse style.

BeachCult presents swimwear and attire with exceptional suits and a single-off prints created from sustainable and
recycled techno swim cloth and is intended and made wholly in South Africa. Equally,
Johannesburg-dependent Kayla Stamboul of Kayla Stam proudly supports women of all ages empowerment with a
thoroughly female-owned offer chain though Pretoria-dependent Isabel de Villiers is a body-optimistic activist who
will unveil her recent, measurement-inclusive, assortment.

The SAFW Collections Men on Saturday 30 April throws a spotlight on the excitement that is
up to date menswear style and design in South Africa with the power trio consisting of Ntando Ngwenya who
merges conservative and postmodern strategies to develop a distinctively new garments presentation,
Thato Mafubedu’s Afrikanswiss denimwear and the a lot-loved Loxion Kulca model currently underneath
the baton of Olé Ledimo.

An fascinating new collaboration involving designers Fabrice Moyo of Franc Elis, menswear manufacturers Floyd
Avenue and Ephymol, with KwaZulu-Natal-based and proudly South African shoe makers
Eddels, Evox and Hopewell Footwear respectively, marks an thrilling grand finale for the
Spring/Summer time 22 Selection, claims SAFW director, Lucilla Booyzen.“This mutually supportive
opportunity for synergistic models to reward from every single other’s creativity, popularity, get to, and of
training course, budget, is absolutely an instance of the type of endeavor that would permit us to map inventive
ways to bolster the artistic style business going forward,” she believes.

The South African Footwear and Leather-based Export Council (SAFLEC) is happy to be building field
heritage with its inaugural association with SA Vogue Week this 12 months, claims Nerisha Jairaj, government
director of SAFLEC. “We are thrilled to be traveling our “Made in South Africa” banner with the debut of
three of our most exciting footwear makes for gentlemen on this higher profile and prestigious system so that a
broader viewers may possibly explore the extraordinary capability of vogue South Africa.”

In accordance to Booyzen, SA Manner Week recognises the pivotal function played by its corporate partners,
collaborators, and supporters in sustaining the resourceful trend structure industry.“The SA Trend 7 days
has engaged with like-minded stakeholders for the earlier 25 many years, the two to acquire and keep its
placement in the sector, but also to leverage and share the spotlight that our system supplies to improve
recognition and genuine bottom line success for our associates.

The investments produced more than the yrs for example, by The Shopping mall of Africa, OPPO, CARLTON HAIR,
M.A.C. as properly as luxury model Cruz Vodka, have contributed directly to making the inventive trend
style sector we have now. It is this expense that has enabled us to unearth, nurture, assistance,
current market and offer the designer collections, and which enables a amazing younger designer to develop into a jobcreating contributor to the country’s GDP,” she claims.

Mall of Africa is happy to host the South African Fashion Week (SAFW)’22 Spring Summer time Collections,
for the 3rd consecutive 12 months, and continues to be devoted to supporting regional South African manner designers
by supplying the platform for publicity to the purchaser sector, states Michael Clampett, Asset &
House Management Executive for Attacq Constrained.

According to Vanessa Campbell, shopper marketing supervisor of M.A.C. the elegance brand’s cult position
among the South African customers speaks volumes of the efficacy of its partnership with SAFW. “It has
permitted us to posture M.A.C at the forefront of development placing but also as nearby, applicable, and personalized to
the one of a kind demands of the African buyer now.

Maishe Mambolo, brand supervisor of Cruz Vodka, thinks that trend displays the culture of a region.
“It’s about a lot more than clothing. Style gets to be the attitude you dress in. Persons in style have an
appreciation of artwork, style, and society with an affinity for attractiveness and Cruz Vodka displays these values.
The brand’s return to SAFW for Spring/Summer season 2022, marks the renewal of a useful and daring
partnership that celebrates a shared love of vogue and the avant-garde and enables Cruz Vodka to
convey its link with the entire world of development, it desires to re-generate the guidelines, to encourage, to
experiment and to invent,” he claims.

The SAFW’22 Spring Summer months Collections will be showcased from 28 – 30 April, Parkade G5, Entrance
24.

Details on each designer can be discovered on www.safashionweek.co.za. together with biographies and
call aspects.

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