June 17, 2024


Passion For Fashion

Spring Festival Purchasing Goes On the web for Far better COVID-19 Management

3 min read

Spring festival purchasing, a very long-set up tradition of the Chinese during the Chinese New 12 months, is now taken on the net for better handle of the COVID-19 pandemic.

An on the web Chinese New 12 months buying competition has been launched by China’s Ministry of Commerce (MOFCOM) in collaboration with the Workplace of the Central Cyberspace Affairs Commission, Ministry of Business and Data Technological innovation, and other related departments.

The occasion, lasting from Jan. 20 (the 8 day of the twelfth thirty day period in Chinese Lunar calendar) to Feb. 18 (the seventh working day of the new calendar year in Chinese Lunar calendar), is presenting a safe and sound and assuring put for buyers to make New 12 months purchases. Important e-commerce platforms these kinds of as Taobao, Tmall and Suning, have placed conspicuous banners of the competition on their entrance internet pages to bring in buyers.

Tong Ming, 27, functions in the advertisement marketplace in Suzhou, east China’s Jiangsu Province. To make her luggage as light-weight as attainable is an crucial process for the woman who has to travel a extensive length to get house for the Spring Pageant just about every 12 months. Consequently, Tong made her New 12 months purchases on the net, which she claims is also contributing to COVID-19 command as it cuts down unwanted human site visitors.

“It lightens my baggage and also assures that my close friends and relatives obtain my presents,” she claimed, introducing that the preferable price ranges, solution diversity and high quality of on the web procuring had been also the causes for her to make New Year buys on line.

According to Qian Fangli, Director Normal of the Office of E-commerce of MOFCOM, Common Spring Pageant buying, reunions, meal get-togethers and phone calls and visits to temple fairs, although fixtures of the year, could possibly pose transmission pitfalls from congregation.

In watch of this, MOFCOM will information related enterprises to ensure sufficient supplies of necessities, these as rice, flour, cooking oil, meat, eggs, veggies, milk and instantaneous food items, as very well as anti-epidemic provides like masks, disinfectants, and disposable gloves and satisfy consumers’ trading up demand from customers by introducing more custom made, sensible, inexperienced and high-quality merchandise.

The ministry will also additional enrich and deal with consumption situations in metropolitan areas and the countryside, on-line and offline and at-property and in-retailer, among the many others, with virtual products and services that spotlight common festivities, she launched.

For instance, specific digital functions these kinds of as pageant buying, current market outings, cloud eating and greetings will be structured. Traditional branded and high quality dining places will be enlisted to provide dwelling deliveries of foods for Chinese New Year’s Eve, weddings and birthdays. Supporting providers that run all through the Spring Competition getaway will be furnished to allow joyful and cheerful celebrations at property.

Imported commodities are in enough source through the 2021 Chinese New Year Purchasing Competition. The figures of taking part retailers and commodities on Taobao registered a report higher this calendar year, and Alibaba’s cross-border e-commerce platforms Tmall World wide and Kaola are also presenting imported commodities from more than 80 nations. For the duration of the Spring Competition, 260 stores of Hema Xiansheng, Alibaba’s grocery manufacturer, will be saved open. In addition to, on line grocer Dmall is also stacking up its stock of imported meals for the future Spring Competition.

It is noted that many specific shipping businesses, together with Alibaba’s Cainiao, will manage operation in above 200 metropolitan areas in between Feb. 4 and Feb. 19 (the Spring Festival getaway lasts from Feb. 11 to 17) to make certain delivery of orders during the competition. In addition, Tmall and Cainiao will also present subsidies of additional than 200 million yuan ($31 million) for frontier logistics personnel. 



Couriers of China Put up deliver commodities to staff in Wenling, east China’s Zhejiang Province who made a decision to skip returning dwelling for the Spring Pageant for COVID-19 manage, Jan. 20. [People’s Daily Online/Yang Peng]




An worker of an e-commerce community services heart in Cengong County, Qiandongnan Miao and Dong Autonomous Prefecture, southwest China’s Guizhou Province, packs Chinese New Calendar year gifts, Jan. 26, 2021. [People’s Daily Online/Tang Peng]


(Supply: People’s Everyday On-line)