This Ultra-Luxury Pet Fashion House Hopes You Pass Down Dog Collars Like Birkin Bags – Editorialist

At initial, the plan of an ultra-luxurious pet fashion brand name may well come off a little bit laughable. Like a further avoidable stage of consumerism for the elite who wouldn’t be caught lifeless in PetSmart. But for quite a few of us, animals are the most treasured factors in our life, so do not they are entitled to the very best of the very best? Mandy Madden Kelley thinks so and that’s just why she produced Pagerie.

The debut Sahara assortment incorporates the Dórro collar ($380), Babbi harness ($720), and Tascher leash ($520), all crafted from vegetable-tanned French complete grain leather-based (dealt with in the exact tannery as Hermès’ Birkin luggage) and accomplished with marine-grade stainless metal hardware you’d uncover on mega-yachts. The complete of these equipment has been diligently regarded by Kelley to carry high-quality to the forefront of her design. Her vision? Financial commitment-deserving heirlooms that will age effectively sufficient to be passed down in the decades to appear.

Even though launching a new organization for the duration of a worldwide pandemic is dangerous, it is considerably mitigated taking into consideration that pet trend is a sector on the rise. Pagerie, as Kelley sees it, can fill a gap at the greatest end of the pet extras spectrum, but also act as a form of (pricey) armor. 

“Dogs are normally portrayed as these lovable minimal fluffy issues,” Kelley, a Los Angeles-centered influencer and mother to a French bulldog named Hector, tells Editorialist. “Why are we constantly hunting at our pets as becoming vulnerable? Why are not we seeking at them as mini lions or mini horses? I needed our layouts to celebrate them in that way. I preferred them to be challenging.”