Viktor&Rolf decorates its Flowerbomb with a 3D printed set3 min read
On the 15th anniversary of its well known Flowerbomb fragrance, the Dutch vogue dwelling Viktor & Rolf produced a minimal edition version of the products. Somewhat, they produced a constrained edition ornament for the bottle, which was 3D printed ahead of currently being polished and electroplated to get hold of a rose gold complete. This is a wonderful instance, combining new systems and standard strategies, to reveal how additive production is disrupting the luxury sector. The undertaking was carried out in collaboration with L’Oréal, and the French 3D printing provider Erpro which used machines from the producer Carbon.
Founded in 1993, Viktor & Rolf swiftly stood out with its conceptual glamor and provocative collections. In 2005, it released the Flowerbomb fragrance which incredibly promptly turned all the rage amid women of all ages. Its creators, Viktor Horsting and Rolf Snoeren, say that, from the begin, it has been about embedding the client in a desire: “Flowerbomb will just take you by shock. When we showcase our collections, we do not just showcase garments, we current a aspiration and that’s what this fragrance is far too. ” 15 yrs later, they needed to glow the spotlight on their bestseller by creating an adornment worthy of a Haute Couture piece.
Belonging to the L’Oréal team which has utilised additive producing in many of their initiatives for a several yrs now, the manufacturer has turned to 3D printing the moment once more to visualize a complex and elegant established, extremely hard to acquire by way of regular procedures or at minimum, not so promptly and with so a lot agility. The 3D printing provider Erpro was entrusted with printing the distinct areas for the sets. Applying Carbon resin devices, it created the various components for 15 sets. Each and every part was polished, cleaned and then assembled by hand. When the set was completely ready, a layer of rose gold was deposited by electrolysis to attain this outstanding end.
Olivier Polge, one of the a few perfumers driving the fragrance, clarifies: “We intended this fragrance by pushing flowers to their boundaries, finding out each facet of a bouquet. The major thought was to generate 1000 flowers of freesia, rose, jasmine, and a lot more. Flowerbomb is a swirl of petals generating dizziness for the senses.” It is value noting that the bouquet that the set contains thorny branches and quite a few bouquets in which the petals are really specific.
The limited edition consists of only 15 bottles, each individual costing 2,500 euros. Granted, it’s considerably from the price of traditional perfumes, but let us be sincere, these perfumes are much more a operate of Haute Couture. You can uncover additional information and facts In this article.
* Photograph credits: L’Oréal
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