Women in Retail: Robyn Jordan of DriveTime Automotive Group


Automobile Remarketing is recognizing the 2022 Women in Retail honorees in the present concern of the magazine and at Used Automobile 7 days this drop in San Diego. 

With these awards, we exclusively identify top rated leaders on the retail side of the automobile market, including honorees from dealerships, seller teams and 3rd-celebration suppliers/suppliers.

Around the subsequent handful of weeks, AR will be posting Q&As with just about every of the honorees on this web page.

Future up is Robyn Jordan, who is head of people today at DriveTime Automotive Group.

Auto Remarketing: What do you get pleasure from most about working in retail automotive, and what would you improve?

Robyn Jordan: I extensively enjoy the people in this field. There are so numerous gifted persons in retail automotive and the very best element is that they all come from diff erent backgrounds. The moment they get automotive in their blood, while, they are here to continue to be!

There’s a little something uniquely fantastic in performing with a diverse group of men and women who carry new views to our challenges. Obtaining artistic methods to get the correct shopper, in the ideal car or truck at the proper deal terms is definitely an artwork that is achieved by means of operating alongside one another. I would love to see additional innovation in this house.

As retail automotive industry experts, it’s our purpose to discover ways to satisfy the purchaser where by they are. What an amazing matter it would be to deliver a custom encounter based mostly on customers’ browsing patterns.

AR: What is the leading pattern you’re seeing in retail automotive this yr?

Jordan: The automotive market is promptly altering, and I never see that slowing down anytime quickly. There are two trends in certain that I’m observing for that go hand-in-hand. A person centers all-around affordability as we proceed to see the impacts on provide chain and manufacturing have an affect on expense. Two is the continued evolution of electric powered vehicles and technological innovation, which defi nitely plays into affordability.

AR: What piece of vocation guidance would you give your more youthful self?

Jordan: It is so critical to be individual and soak every thing in. Some phrases of wisdom that mentors are sharing with you could not make feeling now, but I promise it will be exceptionally beneficial just one working day. Retain your mental curiosity and question questions — I can not pressure that sufficient. Also, never be afraid to confess when you are doubtful of something. There are folks to enable you, guideline you and solution the concerns you have… Lean into it and consider benefit of it! Make reliable relationships so you can often continue discovering.

AR: What has been the major critical to your achievements in retail automotive?

Jordan: It’s uncomplicated: hear to the folks! As a human means expert, I have observed good results by means of listening very carefully and fixing the ideal complications. Far too usually, we are browsing for options ahead of we have even identifi ed the concern. Listening with intent and compassion goes this kind of a lengthy way and lets us to bring innovation and engagement to the industry, which assists our men and women carry on to do the same.

This field is hard — take the time to discover from other people and set up potent connections. Furthermore, investing in long run leaders through management progress plans is priceless. After you equip leaders with the instruments they need to have to provide their reports, you will fi nd an whole corporation of determined and pleased staff members. And that is legitimate achievement!



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