May 24, 2024


Passion For Fashion

21 Black-owned Products You Need In 2021 and Beyond

8 min read

Table of Contents

Last January when I wrote 20 Millennial Black Women Owned Female Businesses to Support In 2020, there was no way to predict the severity of COVID or the strengthening of the Black Lives Matter movement upon the murder of another innocent Black life. George Floyd’s death spurred a focus on supporting Blacks, and for the first time, it felt like maybe, just maybe, we were finally being seen and heard.

The pandemic, however, has hurt Black-owned businesses more than any other race, according to Bloomberg, with a 41% decline of Black owners from February to April 2020 alone. We must continue to support, not just in economic crisis or after a horrific video goes viral, but simply because Black-owned businesses are amazing and creating high quality products that we need in our homes.


21 Black-owned Products You Need in 2021 :


Founder : LaRitta Webb (aka The Fitness Abolitionist)

3LFitness is all about decolonizing the plate, body and mind and encouraging clients to take preventative measures. The founder doesn’t believe that your health needs to suffer like others in your family if you begin taking action now. 3L Fitness balls promote mobility and tension relief. Something we can all benefit from, amen?

Available at:

IG: @3LFitness



Founder : Duane Jones

Art Pays Me is a dope lifestyle brand that has clothing and pieces of art with a powerful message. The founder believes that, “Artists have the power to spark joy, inspire revolutions, grow businesses, push culture forward and much more, yet most people, artists included, underestimate the power of art. We want to change that.”

Available at:

IG: @artpaysme


Founder : Ranay Orton

Glow By Daye has a number of beautiful, high quality hair bonnets, deep conditioning heating caps, fashionable satin pre-folded hair scarfs, silk pillowcases and more.  Their mission is to make the hair maintenance experience better with high quality, optimally designed products. Yes, ma’am! We’re down. The bonnets have adjustable sizing and can hold a lot of hair. It’s made for us, by us. We stan.

Available at:

IG: @glowbydaye


Founder : Raquel Smith

Beyoncé’s former stylist Raquel Smith, inspired by the Queen and Princess Blue Ivy Carter, created a matching sunglass line for adults and their littles. If you’re looking for fashionable kid sunglasses, look no further than KidRaq. The perfect accessory to add to any family photoshoot.

Available at:

IG: @officialkidraq


Founder : Ed Hennings

Ed Hennings, a certified barber and cosmetologist created a popular brand of men’s grooming products, focusing specifically on those that have, or want to grow, a beard. His organic beard oil is a very popular seller.

Available at:

FB: King Edward Grooming


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Founders : Amber & Marx Succès

Husband and wife duo Marx and Amber Succès are the founders of Cotier Brand and the creators of Convokins, napkins designed to enrich conversations at a table. It is the world’s first conversation starter game that comes in a napkin form – yaaas for innovation! “Generate meaningful connection and deep discussion at your next event or gathering with these innovative, decorative napkins.”

Available at:

IG: @cotierbrand


Founder : Charmaine Russell

Surishae’s founder, a professional hair stylist with decades of experience, has created a line of sensory-arousing, salon-quality, plant-based haircare, tools and accessories. Basically, if you want a spa-like hair experience at home, this needs to be your go-to. The Hair Mud is a personal favorite, instantly bringing dry, tired hair to life.

Available at:

IG: @surishaeco


Founder : Kim Gentry

If you love makeup or know someone who does, send them this way. Kimmy Kouture has the ca-utest “LIT” makeup bag with an LED light and plenty of space for your glam. It is the perfect makeup and toiletry bag that comes with lighting and a mirror built inside. So original. So clutch!

Available at:

IG: @shopkimmykouture


Best Periodt Cup Gaynete Jones

Founder : Gayneté Jones

I cannot create a list of products and not include my own dope, high-quality fem care brand that just dropped. Best, Periodt. has a menstrual cup that’s changing the game. If you or someone you know has a period, send them Best Periodt’s way. Best, Periodt. cups have a higher capacity, are USA made, OBGyn approved, FDA registered, come with a counter-cute carrying case, have a 1-of-a-kind custom stem for easy insertion and removal and have a unique give-back built in. Fewer changes. Better period.

Available at:

IG: @best.periodt


Founder : Nickie Nougaisse

Curls Dynasty focuses on helping build confidence and hair freedom for naturalistas by creating strong, hydrated, textured curls. The Give Me Slip Conditioner is super hydrating and nothing short of amazing for detangling. If you want your wash day to be a breeze (ah, everybody, right?), you should grab it.

Available at:

IG: @curlsdynasty


Founders : Tabitha Brown & Gina Los Angeles

If you do not know Tabitha Brown, you’re missing out. Her personality is infectious (but like, in a good, non-COVID way) and her afro (named Donna) is divine. Tabitha Brown and Gina Los Angeles (an entrepreneurial powerhouse and amazing human in her own right) teamed up to create a new hair growth focused brand, Donna’s recipe. They sell hair strength oil and hair vitamins.

Available at:

IG: @donnasrecipe


Founder : Alisa Matthews

If your skin is singing Rihanna’s SOS, then you need Rich Skin in your life. They have an SOS Body Butter that’s handcrafted with a proprietary blend of Fair Trade, Grade A shea butter and organic oils. The founder has shared, “The Original Scent contains a custom formulated Essential Oil blend with light notes of Eucalyptus, Peppermint, Lavender & Citrus Fruit.”

Available at:



Founder : Perri Furbert

If wearing dope accessories is your thing (it is your thing, right?) then Gold, The Label is your online shop. Known for their cool sunglasses, cute purses and Girlfriends tees you’re bound to find something you love. Even Charlamagne Tha God and Ayesha Curry have been spotted rocking Gold, The Label. Join the #GoldGang, you won’t regret it.

Available at:

IG: @goldthelabel 


Satori Notes

Founder : Chy-na Cyrus

If cute bangles with a fierce, inspirational message sounds like a vibe to you, Satori Notes is your vibe dealer. With the cutest, spiciest phrases etched in high quality bangles, you cannot go wrong with a Satori Notes product on your wrist. “Our jewelry is made of the highest quality, tarnish/rust resistant, nickel and lead free, stainless steel. Yellow Gold pieces are further plated in 18K gold over stainless steel.”

Available at: 



Founder : Jordan Carey

If sustainable, unique, high-quality fashion and accessories with an island twist is what you’re after, Loquat Roots needs to be your new go-to. From pineapple-leather sling bags and cross-overs to comfy face masks and cotton matching sets, Loquat Shop has a little something for everyone. All items are designed, cut and sewn in the USA.

Available at:

IG: @loquatshop


Founder: Rochelle Ivory

If you need to manage your edges, On The Edge Baby Hair has the tool for you. Say goodbye to your tired toothbrush and the lame, hard brushes that all look the same currently on the market. This patented edge brush comes in cute colors like gold and has bandana designs. Sign us up!

Available at:

IG: @ote_babyhair


Founder : Sashagai Ruddock

Flaws of Couture is a body positive brand that specializes in beautiful, edgy, curvy girl fashion, with clothes ranging from S – 5X sizes. Founder Sashagai emphasizes the importance of celebrating all bodies and rocking the one you were given with confidence. Flaws of Couture has the slogan “For girls like us who DGAF”.

Available at:

IG: @ShopFOC


Founder : Tahiirah Habibi

If you’re looking to turn heads when you walk in a room with unique stand-out costume jewelry, look no further than Statements by Habibi. The founder believes that we needn’t settle or be subtle, rather, we need to make a statement. “Making your statement is a form of self-expression and self-love, even if it is through jewelry. We can all use a little practice in saying what we mean, wearing what we want and being confident along the way.”

Available at

IG: @statementsbyhabibi


Founder : Jenea Robinson

Marsh + Mane is a triple threat: Retail store. Product line. Sanctuary. The Philly retailer carries a host of carefully curated products for your wash day routine, including their very own high-quality line of oils, clays and butters to make your hair and skin even more beautiful.

Available at:

IG: @marshandmane


Founder : Akilah Releford

Mary Louise Cosmetics creates organic beauty products for those looking for a natural, dewy glow. Serums. Face Masks. Body Butters. Soap. You name it, they likely have it. Their clean beauty products, and minimalistic packaging make this brand a whole vibe. Their popular “Mary Louise Miracle Serum” and “Turmeric Facial Serum” that target acne and hyper pigmentation have amazing results.

Available at:

IG: @marylouisecosmetics


Founders : The Walker Boys (Gemille, Shaquille & Zarius Walker)

Custom designed afro picks should be a black essential, yea? Well a set of brothers believe so and have distinctive plastic and metal picks available for sale that are telling stories and making waves. They share, “Afro picks are more than just an incredible tool to take care of our natural hair. They are also a symbol of the unity and strength in Black culture, and have the potential to tell a powerful story.”

Available at:

IG: @afropick_