H&M is collaborating with Lee to develop additional sustainable denim3 min read
Style chain H&M has announced that it is collaborating with American denim manufacturer Lee to “push for the following generation of far more sustainable denim”.
Described as a holistic and formidable collaboration, Lee x H&M has claimed that sustainability will be central to its partnership, and will glance at every single phase of denim structure and creation. This transparency, adds H&M is matched by the positivity of the manner, with outsized and cocooning silhouettes as properly as workwear styles that draw on Lee’s heritage.
Lee x H&M’s collaboration will element collections for women of all ages, adult males and young children, and will be available on hm.com, as effectively as picked H&M merchants, from January 28.
Chris Waldeck, executive vice president world-wide manufacturer president, Lee, reported in a statement: “Lee is happy to be collaborating with H&M to keep on our efforts to make far better denim. Our manufacturer was launched far more than 130 years in the past with innovation in thoughts, and today we are content to be signing up for with H&M to advance denim into a much more sustainable future.”
For the women’s assortment, vast and free jeans have a 90s throwback really feel, although Lee’s common Rider jacket is recut with an oversized cocoon shape. Denim corsets include a female edge, with dungarees and overshirts bringing the useful workwear vibe, along with Texloop RCOT recycled cotton jersey items.
Lee denim to start women’s, men’s and young ones collections with H&M
For the men’s selection, workwear jackets are a wardrobe important, along with comfortable suit five-pocket denims reduce from 100 percent recycled cotton, and peaceful carpenter jeans created with water-conserving dyes and 100 p.c Tencel Lyocell cellulosic stitching threads. There are also workwear dungarees, denim bucket hats and tote baggage, and heavyweight jersey items.
Jon Loman, designer at H&M, included: “We just loved operating with Lee to drive for change. A alter for more sustainable and round denim garments. We looked at every single depth and challenged each and every other in a favourable way. It’s also amazing to work with Lee’s iconic layouts and give them a bit of our flavour, for H&M denim fans close to the earth.”
For the Lee x H&M assortment for little ones, there is a 80s and 90s throwback really feel with calm minimize denims, as well as a workwear impact in dungarees, dungaree dresses and jeans with cargo pockets. There’s also a young ones take Lee’s traditional Rider jacket, lower with a somewhat cocooning shape, though jersey parts participate in with the heritage of Lee’s logo with calm T-shirts and hoodies with pops of purple and cobalt blue. Completing the assortment are knit beanies and a mini sports activities bag.
Sofia Löfstedt, head of kidswear design and style at H&M, mentioned: “We’ve loved collaborating with Lee on this subsequent generation denim assortment for children. It’s so interesting that every one product is a lot more sustainable, from the material to the prints, washes and trims. It’s been so considerably fun to consider Lee’s legendary designs and create this youngsters selection whole of springtime positivity and optimism.”
In addition, H&M has also verified that it will also share Lifetime Cycle Evaluation (LCA) info on hm.com indicating the drinking water, C02 and strength affect of each denim garment from raw components to conclude of use.
Lee x H&M collections start on January 28. Charges vary from 9.99 to 39.99 lbs (12.99 to 59.99 US bucks) for grownups.
Visuals: courtesy of H&M, Lee x H&M Children photographed by Frida Marklund