April 21, 2024


Passion For Fashion

JCPenney Proclaims “Shopping is Back!” in New Campaign as it Celebrates 120 Years as an Iconic American Brand

5 min read
JCPenney Proclaims “Shopping is Back!” in New Campaign as it Celebrates 120 Years as an Iconic American Brand


Introducing comedian Melissa Villaseñor as Penny James, a manner-loving,
house-decorating, crimson glasses-donning JCPenney superfan

LEWISVILLE, Texas, April 04, 2022–(Company WIRE)–JCPenney — the searching destination for assorted, performing American people — reveals today the “Procuring is Back again!” brand marketing campaign.

This push launch options multimedia. Watch the comprehensive launch here: https://www.businesswire.com/information/residence/20220404005312/en/

JCPenney reveals its new “Procuring is Again!” brand marketing campaign. (Photo: Small business Wire)

The integrated marketing campaign features a fresh new brand name look in merchants and on the web a celebration of procuring and the Company’s 120th birthday with a unique product sales marketing of 30% off storewide moreover for our reward users, an additional $10 reward reward for each $50 spent now as a result of April 12 a series of marketing spots featuring Melissa Villaseñor as the fabulously unique and self-confident Penny James and the JCPenney Cross-Nation “Browsing is Again!” Tour, that brings the celebration to families and communities throughout the U.S.

“The JCPenney model holds an unbelievably special location in hundreds of thousands of Americans’ closets, homes and reminiscences. We celebrate this legacy whilst demonstrating a reinvigorated JCPenney model that expresses our electrical power and optimism, which we want consumers to practical experience with us,” said Invoice Cunningham, vice president, Advertising. “JCPenney is reworking by itself with innovation and creativeness and is ready to get back to connecting with our buyers by means of browsing.”

“Shopping is Back!” and Here to Keep

People are extra all set than at any time to get back out there, to the areas and men and women that deliver them contentment. JCPenney is leading the demand to welcome people into stores throughout The usa, exactly where buyers can reconnect with all the good reasons they adore the buying practical experience. At JCPenney destinations and on line, shoppers will examine and learn items for just about every instant significant and tiny and know for selected that “Searching is Back again!”

To bring to the marketing campaign to existence, JCPenney is thrilled to introduce a recurring character named Penny James. Melissa Villaseñor, Television and movie comedian and existing solid member of “Saturday Night Live,” transforms into Ms. James, the best All-In Shopping Fanatic who finds joy in each and every corner of JCPenney.

As a JCPenney superfan, Ms. James is noticed through online video and graphics sharing all the factors to appreciate the JCPenney buying practical experience, from modeling fantastic outfits, cozying up with dwelling décor, stress-free with a hair procedure and type, and obtaining a pair of sassy, JCPenney-purple prescription glasses. She joyously declares, “Buying is Back!”

“The character of Penny James is a playful tribute to our shoppers and what they like about JCPenney. Shopping is again, and it is time for JCPenney to be daring and lively, just like Penny,” reported Carl Byrd, vice president, Artistic & Model Synergy. “We located a aspiration collaborator in Melissa, who graciously helped convey this unforgettable and endearing consultant of our manufacturer to daily life.”

Ms. James wishes JCPenney a happy 120th birthday in the initially video clip spot airing now.

120 Years Youthful

Given that April 14, 1902, JCPenney has lived by The Golden Rule to deliver style and price to operating families throughout the region. The Company advanced with these households by redesigning browsing ordeals, embracing fashion and cultural traits, and enriching specific traditions. These days, JCPenney proudly delivers again searching as the only just one-quit desired destination supplying various buyers with manner, high-quality, benefit and value no make any difference wherever, when or how they want to store.

“As we reach the 120-calendar year milestone and move into a new time — for manner and our Business — there’s a ton of excitement all around JCPenney, which shines by means of in our marketing campaign,” mentioned Cunningham. “‘Shopping is Back again!’ enables us to spotlight our standout portfolio of non-public models, countrywide brands and partnerships, the inclusivity at the coronary heart of our Organization and solution assortments, and the operate we have completed as a company to evolve the moment all over again.”

Serving Up Design and style & Ordeals Nationwide

JCPenney usually takes “Searching is Again!” on the street with a tour crossing America. Each and every quit will offer you a block social gathering-design celebration with regional food items suppliers, video games, songs and giveaways. Families are invited to join as the Company pays tribute to the prospects it has served for generations and welcomes new kinds with a celebration 120 several years in the creating.

“We’re grateful for the tens of thousands and thousands of prospects who have demonstrated their JCPenney really like and loyalty,” explained Cunningham. “There is no a lot more reliable way to thank them, our associates and the communities we serve than by building encounters that faucet into JCPenney reminiscences we cherish and creating new ones, also.”

JCPenney and its associates will also crew up with nonprofit companions in the communities the tour visits to help the Company’s philanthropic mission to aid near the opportunity gap for beneath-resourced youth.

Capture the JCPenney Cross-Country “Procuring is Back again!” Tour as it would make its way coastline-to-coast going to stores starting off May perhaps 14 via the summer season and back again-to-university time:

  • Torrance, California – May 14

  • Henderson, Nevada – Might 21

  • Lone Tree, Colorado – May 28

  • El Paso, Texas – June 4

  • Frisco, Texas – June 11

  • Springfield, Missouri – June 18

  • Schaumburg, Illinois – July 2

  • Fort Wayne, Indiana – July 16

  • Louisville, Kentucky – July 23

  • Buford, Ga – July 30

  • Whitehall, Pennsylvania – August 6

  • Back garden City, New York – August 13

Pictures and Methods

To download this launch and hi-res multimedia, please go to the JCPenney Newsroom.

About JCPenney

JCPenney is the purchasing place for assorted, functioning American family members. With inclusivity at its core, the Company’s item assortment fulfills customers’ day-to-day requirements and can help them commemorate every single exclusive situation with design, high-quality and price. JCPenney delivers a broad portfolio of trend, attire, home, attractiveness and jewelry from nationwide and personal makes and supplies particular companies together with salon, portrait and optical. The Firm and its 50,000 associates throughout the world provide clients where by, when and how they want to store – from jcp.com to a lot more than 650 stores in the U.S. and Puerto Rico.

In 2022, JCPenney celebrates 120 many years as an iconic American manufacturer by continuing its legacy of connecting with clients by searching and group engagement. You should pay a visit to JCPenney’s Newsroom to master extra and observe JCPenney on Fb, Instagram, Twitter and LinkedIn.

Perspective resource edition on businesswire.com: https://www.businesswire.com/news/residence/20220404005312/en/


Melissa Seekely, Corporate Communications Manager, JCPenney
[email protected]


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